Nestle eyes internal social network
Tue, 24 Apr 2012 | By Lucy Handley
Nestlé is developing an internal social network to “crowdsource”
innovation ideas from employees across the world.
The Kit-
Kat and Nescafe owner’s digital marketing team is working with their
counterparts in PR to develop a system that will generate insight quicker and at alower cost.Pete Blackshaw, head of digital and social media at Nestlé told Marketing Week that it i
s working on ways to “apply the principles of the social network to internalknowledge sharing”.
“We are doing quite a bit of work on that front in terms of how we reinvent peer to peer knowledge sharing even within the larger Nestlé network…….Those thingsare really exciting we are definitely testing them on that front”.
He adds: “At a very high leve
l I believe that listening systems will help companies
get to insights a lot faster at lower cost. And that is very promising for us.”
Several brands are looking to social networks to improve internal communicationsstrategies. Coca-Cola plans to introduce social media elements to its online staff engagement programme, My KO.
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