April–June 2012
Also in this edition...
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A publication of the Asian Development Bank
How the private sector is helping tochange the fortunes of Asia’s poor
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& Poverty
Work for Asiaand the Pacif i c
Work for Asiaand the Pacif i c
The only development bank dedicated to Asia andthe Pacific is hiring individuals dedicated to development.
www.adb.org/Employment/International
www.development.asiaApril–June 2012
Development Asia
1
..AA © 212 Asian evelopment Bank 1998-7528 AA BA
PUBLISHER
Ann uon
MANAGING EDITOR
Andrew errin
SENIOR EDITOR
loyd haley
EDITORIAL ADVISOR
o amagata
ASSOCIATE EDITOR
aria iza olano
COPY EDITOR
Caroline Ahmad
RESEARCH
April eeg nnahawn angamantha eetamie an
ART DIRECTOR
ony ictoria
Development Asia
features development issuesLPSRUWDQWWR$VLDDQGWKH3DFLðF,WLVSXEOLVKHGIRXUWLPHVD\HDUE\WKH$VLDQ'HYHORSPHQW%DQNhe views expressed in this magazine are those ofWKHDXWKRUVDQGGRQRWUHñHFWWKHYLHZVDQGSROLFLHVof the Asian evelopment Bank and aymarketedia td. se of the term “country” does notLPSO\DQ\MXGJPHQWE\WKHDXWKRUVRUWKH$VLDQevelopment Bank and aymarket edia td. as tothe legal or other status of any territorial entity. $GYHUWLVLQJRIDQ\VSHFLðFFRPPHUFLDOSURGXFWSURFHVVVHUYLFHE\WUDGHQDPHWUDGHPDUNPDQXIDFWXUHURURWKHUZLVHLQWKLVSXEOLFDWLRQGRHVQRWFRQVWLWXWHRULPSO\$'%âVHQGRUVHPHQWUHFRPPHQGDWLRQRUIDYRULQJRIDQ\RIWKHproduct or the entity thereof.
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Development Asia
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The Balance of Power
T
he combined budgets of the Asian Development Bank, the World Bank,and every other development organization in the world make up justa drop of the economic fuel needed to power billions of people intogreater prosperity. Those who work in development have long knownthat the private sector must play a major role in the enormous economic changeneeded to lift large numbers of people out of poverty.But it is not that simple.Though their motives may be admirable, private sector companies are notcreated to help the poor and spur economic development. They are complexentities that play by a different set of rules than development organizations.Finding the right partnership between the private sector, the public sector, andthe development community is at the forefront of development work today. Inresponse, this edition of
Development Asia
takes a careful look at the role of theprivate sector in development work and examines innovative strategies beingemployed in the region.In addition to examining the broad trends in Asia, we look at how Asiancompanies have matured to the point that they are investing globally. They nowface the same challenges of economic and social responsibility that westerncompanies have grappled with for decades.
This edition also looks at the transition taking place from a focus on microlendingto an increase in microsavings programs. We also look at the increasing recognitionthat the world’s poor—the Bottom of the Pyramid—are a major market forconsumer goods. But should companies be selling cola, candy, and mobile phonesto people struggling to survive?
In our articles section, we look at the cruel reality that many poor countriesthat discover vast mineral or energy resources end up less prosperous as a result.We also examine the controversial theory of charter cities: setting up enclaves of good governance in developing countries.Our Reconnaissance section tries to keep us out on the edge. In this edition, itlooks at the increasing popularity of soap operas as agents for social change.
We hope this edition will give you a new perspective on private sector companiesand the role they play in society.
Q
Ann QuonPublisher
PUBLISHER’S NOTE
rinted on recycled paper
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Profits & Poverty: How the Private Sector is Helping to Change the Fortunes of the Poor
This edition of Development Asia takes a careful look at the role of the private sector in development work and examines innovative strategies being employed in the region.
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