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Rate Card 2012

Rate Card 2012

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Published by beaumontenterprise

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Published by: beaumontenterprise on Apr 25, 2012
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04/25/2012

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EntErprisE
.com
       B       e       a       u       m       o       n       t
2012
 AdvertisingMedia Kit
 
Personnel1.
Publisher
•
.........................................................................Bill Ofll
(409) 838-2898
Advertising Manager
•
.................................................Pili Linares
(409) 838-2836
Digital Manager
•
...................................................Ann O’Bannion
(409) 838-2829
VIP Executive Editor/Project Manager
•
..........Davin Constantin
Retail Rates2.
Net Rates
a. Dollar Volume Annual Agreements
Daily Sun
Open .................................................................$45.21 $56.62$5,000 ...............................................................$38.66 $48.03$10,000 .............................................................$38.33 $47.54$25,000 .............................................................$37.89 $46.83$50,000 .............................................................$37.41 $46.35$100,000 ...........................................................$37.09 $45.97$150,000 ...........................................................$36.82 $45.49$250,000 ...........................................................$34.65 $42.87
Pickup rates within 7 days o the original run date.First pickup - 25%
2nd, 3rd, & 4th pickup - 35%Mon. & Tue. pickup 50% Discounts apply to space and colorNet Color Rates ................................................Daily Sat - SunSpot Color .......................................................$200.00 $300.00Full Color .........................................................$300.00 $400.00
b. Seven-Day Frequency Rates
 Any 7 consecutive days in Beaumont Enterprise only Any section o The Beaumont Enterprise .......................$92.00 pciAdd BE Plus ............$97.00 pci Any 7 consecutive days in Beaumont Enterprise plus..The Hardin County News and BE Plus ..........................$107.00 pci
c. 3 Day Frequency
 Any 3 consecutive days Any section o the Beaumont Enterprise ........................$48.00 pciAdd BE Plus ............$53.00 pci
d. Front o Section Advertising
Rate Pricing 1 time 13 times 26 timesMain News (ull color) $1,000.00 $600.00 $500.00Community Pubs $400.00 $250.00 $255.00
e. Civic Rate - Must be a 501(3)c
Daily Sun$33.58 $41.66
Published Every Morning A HEARST NEWSPAPER
380 Main
P.O. Box 3071 Beaumont, Texas 77704
PHONE (409) 833-3311 • FAX (409) 838-2865
National Rates3.
Gross Rates-Dollar Volume Annual Agreement
Daily Sun
Open .................................................................$56.51 $70.78$5,000 ...............................................................$48.33 $60.04$10,000 .............................................................$47.91 $59.43$25,000 ............................................................$47.36 $58.54$50,000 .............................................................$46.76 $57.64$100,000 ...........................................................$46.36 $57.46$150,000 ...........................................................$46.03 $56.86$250,000 ...........................................................$43.31 $53.59
Pickup rates within 7 days o the original run date.First pickup - 25%
2nd, 3rd, & 4th pickup - 35%Mon. & Tue. pickup 50%. Discounts apply to space and color
Gross Color Rates Daily Sat - Sun
Spot Color .......................................................$375.00 $450.00Full Color .........................................................$595.00 $670.00
Community & Special Publications4.
 www.TheHardinCountyNews.com
Hardin County News
The
Hardin County News - 15,000 copies o HCN are delivered tonon-subscribers as well as Enterprise subscribers each week.Open ......................................................................................$10.00$500 .........................................................................................$9.80$1,500 ......................................................................................$9.50$3,000 ......................................................................................$9.00$5,000 ......................................................................................$8.60$10,000 ....................................................................................$8.00Pickup rom Enterprise ...........................................................$8.00Business Review...................................................................$45.00Birthday Ad & Birth Announcement ....................$24.00 1 col x 3”Business Directory ..................................................$7.00 4 weeks
Color Rates
Spot Color ........................................................................$100.00Full Color ..........................................................................$200.00
VIP
OF SOUTHEAST TEXAS
 VIP o Southeast Texas magazine is a regional liestylemagazine published each month. Our combination o in-deptheature writing, service journalism and design covers thepeople, culture, entertainment, ashion, art, architecture andnews that isSoutheast Texas.
 


 

 
 Advertising Rates 
 
Premium Positions 


 


 
150 175 195375 425 4951,000 1,150 1,250625 725 8251,4501,4501,500
*3 month commitment
*
 
HEALTHY LIVING IN SOUTHEAST TEXAS
BE
healthy
 
BE
P         L         U         S
BE Plus is distrubuted to an additional 23,000 households onSunday in the best shopper proled zip codes.
Rates:
$5 pci or ads picked up rom the Enterprise
$20 pci or new creative
More For Your MoneyHardin County News and Jasper Newsboy $27.50 pciSpot Color ....................................................$75 per publicationFull Color ................................................... $100 per publication
Political Rates
ROP rates apply. Cash in advance is required on all politicalads. Political ads must carry name and address o person(s)or committee responsible or advertisement. Theadvertisement must include the ollowing: Paid politicaladvertising by whom. Statement must include an individual(s)name, person(s) or organization(s). Space and copydeadlines must be adhered to. No late political advertisingwill be accepted. Political advertising subject to approval.
General Policy5.
a. All advertising accepted is subject to the approval o thePublisher. Publisher shall have the right to reject, in whole or inpart, or to cancel any advertisement without notice.b. The Beaumont Enterprise reserves the right to insert theword “Advertisement” on all ads.c. Signed advertising agreements will exist only between theadvertiser and the newspaper. The advertiser is responsible orpayment to the newspaper when advertising is placed by anadvertising agency.d. The advertiser and its agency, each represent that it isully authorized and licensed to use all copy submitted orpublication, and that the advertiser and its agency each agreeto indemniy and hold harmless The Beaumont Enterpriseagainst all loss, liability, damage and expense o what so evernature arising out o copying, printing or publishing o suchadvertisement.e. The Beaumont Enterprise will not be bound by any conditionsappearing on order blanks or copy instructions submitted by oron behal o the advertiser when such condition conficts withany provision contained in its Rate Card or with it’s policies.. Retail/National Rates: Retail rates apply to businessesthat have a permanent business address in the Retail TradeZone as dened by the most recently dated Audit Bureau oCirculation Report. National rates apply to businesses that havea permanent business address outside the Retail Trade Zone orhave set up temporary retail space or purpose o commerce.Retail/National rate agreements are subject to approval.
Preprinted Insert Rates6.
Rates are applicable or The Beaumont Enterprise andHardin County News
 Cost PER THOUS
 1-5x6x12x24x50x75x $50$48$46$44$42$40 $65$60$57$54$44$42 $68$63$60$57$47$45 $71$66$63$60$50$48 $74$69$66$63$53$51 $77$72$69$66$56$54 $80$75$72$69$59$57 $83$78$75$72$62$60
 Additional size and volume rates availa
4-8 tab/4 std 6 std/10-12 tab 8std/14-16 tab 10 std/18-20 tab 12 std/22-24 tab 14 std/26-28 tab 16 std/30-32 tab
 
Page Count Single Sheet
 (60 lb. minimum)
 
Full Circulation Rate Chart
 
Cost PER THOUSAND
 Additional size and volume rates available upon request.
Sunday Market Coverage
(SMC) program to non-subscribersZip codes selected based on advertiser demand and keygeographic coverage. Best Shopper prole model o addressesselected or delivery based on: Family size, Home value,HH Income, and Retail Spending.Minimum distribution is 12,000. Add $3.00 CPM to all orders less than ull circulation. Add any o our community newspapers to your Enterprise buyor $35 per thousand.Maximum size is 10” x 11.5”. Minimum size is 5.5” x 6”.
Shipment Instructions:
 All inserts need to be shipped to the Kempwood Packagingplant, 8010 Kempwood, Houston, Texas 77055.Receiving hours are Monday through Thursday 6 am tomidnight. Friday 6 am to 6 pm.Please call Sam Haez, 713-362-5689 with any questionsregarding shipment.
Deadlines:
Weekday insertion must be received ten days prior topublication date.Sunday insertion must be received 10 days prior topublication date.
Digital7.
Reach your target audience with
Internet MarketingServices and Solutions
 
oered by The BeaumontEnterprise.Com:www.BeaumontEnrerprise.comWe oer a wide variety o
Digital Media Products
and leadthe Region in Online Readership. Digital product portolioincludes: site section targeting, SEM, Yahoo!BT, EmailMarketing, Social Media applications and digital reporting.Work directly with a trained Media Specialist who will helpidentiy and execute a perormance driven Digital MarketingPlan designed specically or your business needs.

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