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Strategic Planning 2

Strategic Planning 2

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Published by curlicue

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Published by: curlicue on Dec 18, 2008
Copyright:Attribution Non-commercial

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10/06/2011

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STRATEGIC PLANNINGSTRATEGIC PLANNING
. . . defines clearly what the. . . defines clearly what theorganization wants,what it is all organization wants,what it is all about, who it wishes to serve,about, who it wishes to serve,what it intends to get out of itswhat it intends to get out of itsefforts, and how specifically it efforts, and how specifically it should move over time.should move over time.
 
HE STRATEGIC PLANNING PROCESHE STRATEGIC PLANNING PROCES
1.1.From the TOP where the strategist draws a clearFrom the TOP where the strategist draws a clearpicture of where it wants to go (a vision) andpicture of where it wants to go (a vision) andestablishes a purpose for being of theestablishes a purpose for being of theorganization (the mission statement).organization (the mission statement).a. External environment – industry or sectora. External environment – industry or sectorb. Internal environment – resources, manpower,b. Internal environment – resources, manpower,capabilities, andcapabilities, andconstraintsconstraints2. From the BOTTOM where the strategist grounds2. From the BOTTOM where the strategist groundsthe organization according to the realities of thethe organization according to the realities of theenvironment it operates in.environment it operates in.

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