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The evolution of music video
Throughout my dissertation and my project I will be looking at the evolutionof the music video as a medium; where it came from; the conditionsaround which it emerged; and also what the future possibly holds for it.I will be looking at music video from a holistic perspective. I haveproduced this dissertation from an array of sources including; texts, journals,web sites, videos and general knowledge to challenge media theories andecologies with an overview of music video history.Multimedia Design BAJames Lashmar 2012
 
1
The evolution of music video James Lashmar
Contents
01.
 
Introduction ..............................................................................................................................3
 
02.
 
The Emergence of the Music Video ......................................................................................3
 
Unity ....................................................................................................................................................... 3
 
Sound Film ............................................................................................................................................. 3
 
Soundies and Scopitones .................................................................................................................... 4
 
Diversity in Unity..................................................................................................................................... 5
 
................................................................................................................................................................ 5
 
Elvis ......................................................................................................................................................... 5
 
The Ed Sullivan Show ......................................................................................................................... 5
 
Satellite Broadcasting ....................................................................................................................... 6
 
03.
 
MTV ...........................................................................................................................................6
 
The Birth of MTV ..................................................................................................................................... 6
 
The Death of Music Video on MTV...................................................................................................... 7
 
04.
 
The music video, a hot or cold medium? .............................................................................8
 
The myopic view ................................................................................................................................... 8
 
A new perspective ............................................................................................................................... 8
 
Hot or cold? .......................................................................................................................................... 9
 
05.
 
Dissemination of the Music Video ........................................................................................ 10
 
Media hara-kiri .................................................................................................................................... 10
 
The web ............................................................................................................................................... 10
 
Mobile .................................................................................................................................................. 10
 
Crowdsourcing ................................................................................................................................... 11
 
06.
 
Media Ecologies, Holism & Dubstep .................................................................................... 11
 
Media Ecology .................................................................................................................................... 11
 
Pirate Radio & Dubstep ..................................................................................................................... 12
 
07.
 
Conclusion.............................................................................................................................. 12
 
Reference List .................................................................................................................................... 14
 
Figures ................................................................................................................................................. 15
 
Figure 2-1 .......................................................................................................................................... 15
 
Figure 2-2 .......................................................................................................................................... 15
 
Figure 2-3 .......................................................................................................................................... 15
 
Figure 2-4 .......................................................................................................................................... 15
 
Figure 5-1 .......................................................................................................................................... 15
 
Figure 5-2 .......................................................................................................................................... 15
 
Bibliography ....................................................................................................................................... 16
 
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