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Managing Your Brand and Corporate Reputation During Hard Times (Presentation)

Managing Your Brand and Corporate Reputation During Hard Times (Presentation)

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Published by hillandknowlton

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Published by: hillandknowlton on Dec 18, 2008
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10/09/2010

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MANAGING YOUR BRAND ANDCORPORATE REPUTATIONDURING HARD TIMES
Hill & Knowlton ChinaRecession Communications Offering
 
Things we have learned from previous periods of uncertainty
2008 CRASH
The current 2008 global financial crisis has hit with speed andseverity. This situation is made all the more challenging because itsimpact is global and falls directly on the consumer.China may be on stronger footing than most countries, but it’s by nomeans immune.During this downturn, many companies will suffer, but those brandswho keep talking will suffer less than those who remain silent.While budget cuts may be inevitable, they are definitely not theonlyway to save your business.
While budget cuts may be inevitable,they are definitely not the only wayto save your business.
 
Things we have learned from previous periods of uncertainty
THE CENTRAL QUESTION
“So, what role do communications playin managing a brand/company during arecession?”
Everyone recognizes that now is a time to look at thebottom line, but we also believe that this is a time tore-look at your marketing mix. Even if it means youneed to spend, then spend more efficiently.

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