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Table Of Contents

Contents
Research Methodology
1.1 Introduction to Social Media:
1.3 Literature Review, Identification of Gap
1.3.1 Identification of Gaps:
1.4 Objectives of the Research Study:
1.4.1 Research Questions:
1.5 Need For The Research Study:
1.6 Scope of the Research Study:
1.7 Description of Research:
1.7.1 Type of Research Design:
1.7.2 Data Collection:
1.7.3Sample Design:
1.7.4 Data Analysis:
1.7.5 Chapterisation scheme:
1.7.6 Limitations of Report:
An Introduction to the Social
Media Landscape
2.1 Introduction
2.2 Social Media
2.3 Distinction from Traditional Media
2.4 Forms of Social Media
2.4.1 PHOTO SITES
2.4.2 BLOG
2.4.3 MICROBLOGS
2.5 Some of the famous Social Media Networking Sites
Twitter... Introduction to Features and Processes
3.1 Twitter - Introduction
3.2 Functioning of Twitter
3.3 Twitter User
3.4 Twitter Popularity
3.5 Twitter as a marketing tool
3.6 Get Started on Twitter
Twitter- “A powerful social Media Tool”
4.1 Twitter and Its Successes
4.2 The Power of Twitter’s Immediate Feedback
4.3 Instant Access
Brand Building with Twitter
5.1 Introduction
5.2 Create a Story
5.3 Portraying Brand with Company’s Profile
5.4 Tweet Style - Creating Value
5.5 Repetition
Third-Party Tools of Twitter
6.1 Tweet Later
6.2 Twitterific
6.3 Twhirl
6.4 Twitterfeed
6.5 Twist
6.6 Twellow
6.7 TweetBeep
6.8 TwitterCounter
6.9 Tweet Deck
6.10TwitThis
6.11TwitPwr.com
Indian Companies on Twitter - A Usage Study
7.1 Introduction
7.2 Social Networking in India – Milestone @2009
7.3 Twitter and Indian companies
7.4 Observation Criterion:
7.5 Key Findings:
7.6 Twitter Applications
7.6.1 Customer service
7.6.2 News Broadcast
7.6.3 Promotion & Buzz
7.7 How Indian Companies Use Twitter
7.8 The Road Ahead:
Questionnaire Analysis
8.1 ANALYSIS OF QUESTIONNAIRE
8.2 ANALYSIS OF HYPOTHESES
8.3 FACTOR ANALYSIS
Key findings:
Recommendations:
References:
Annexure
Glossary
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Analysis of Social Media With Sprcial Focus on Twitter

Analysis of Social Media With Sprcial Focus on Twitter

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Published by Rajni Chauhan

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Published by: Rajni Chauhan on Apr 26, 2012
Copyright:Attribution Non-commercial

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04/14/2013

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