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Table Of Contents

Introduction
Cult Branding Defined
The Seven Golden Rules of Cult Branding
The Seven Stages of Cult Branding
Stage 1: Determine Where You Are Now
Stage 2: Discover Your Brand Lover
Stage 3: Understand Your Brand Lover’s Human Needs
Stage 4: Address Key Touch Points
Stage 5: Translate Your Ideas into Creative Communication
Stage 6: Sell-In to Your Internal Team
Stage 7: Put Your Knowledge to Work
Final Words
Bibliography
The Cult Branding Seminar
Acknowledgments
About the Author
Publications
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Cult Branding Workbook

Cult Branding Workbook

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Published by Ram N Ramakrishnan

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Published by: Ram N Ramakrishnan on Apr 27, 2012
Copyright:Attribution Non-commercial

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12/23/2012

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