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Published by B Culture Media

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Published by: B Culture Media on Apr 28, 2012
Copyright:Attribution Non-commercial

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04/17/2013

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April
 
25,
 
2012
B CULTUREMEDIA NAMEDSOCIALAGENCYOF RECORDFOR COLE HAAN AND TOURNEAU
NEW YORK, NY —
BCultureMedia,an innovativedigitaland social creativeagency,is thrilledtoannounce theirpositionas social agency ofrecord forTourneauand Cole Haan as well as theirprestigiousnew lineup ofdirectorsand executivestoservice theirgrowing listofclients.Whilstcreatingthisstellarteam, BCultureMedia has also expanded theirpresence toinclude an officeinthe Chelsea area ofNew York City.Withtheselatestflourishestotheorganization,BCultureMedia is able tooffer an even more intricate,enhanced listofsocial media and digitalmarketing capabilities,including:
Onlineaudience engagement
Atrendresearching department
Media buying
Advanced analytics
ROItrackingwithinsocial media
Proprietaryanalyticsand gamificationtools
Social IQ“Score CardHaving greatinsightsintothefashionand luxury industryand a team ofin-house experts,BCultureis excitedtobring thedigitaland creativeaspectsandthe overall brand voice and presence ofTourneautotheforefrontofthemarketplace.“Itis such a pleasure towork withan agency who understandstheimportanceof capturinga brand’s storyand voice and turningitintoa trueonlineexperience for our fans.Weare thrilledtobe working withBCultureand havingthembecome a partoftheTourneauteam.”— Don McNichol,TourneauSenior
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