ZIN LIN

AGENDA
-

- Why Facebook?
- /

- Facebook
- /

- Discussion

 = +++++

()

95.12%

12M (31.77%)

PV 747 /

519 / ( 32.94%)

FACEBOOK
> 800,000,000 > 400,000,000
/ > 900,000,000 80/
25
90.17% 66
: http://mashable.com/

: InsightExplorer

FACEBOOK

56%

83% FB

48% /

47%

746 Facebook

: http://mashable.com/

FACEBOOK ?
1,200
18 - 44 78
1.9
18

: CacaFly

()
Businesses
can connect to their
customers friends

FACEBOOK

?
AIDA
Awareness
Interest

Desire

Action

 AIDA + L

(Awareness)

(Interest)

(Desire)

(Action)

-
-
-

-
-

(Loyalty)

-
-
-

 TA
/

 TA
4%

6%
8%

9%

10%

18%

12%

12%

11%

10%

: (Brian & Company)




TA


Facebook




KPI


:5,000

:76
:12

:5

0.1%


January February

March

April

May

(Like Ads)

+
Reach
Block

June

July

August September October November December

: CacaFly

Reach
Block

AP

: ___
3

7
8
9

: Facebook

CITYTALK.TW
Facebook

Alexa

?


Facebook
Youtube


Now we put others retailers/shops to tremble with our prices
() Mexico Wal-Mart

'Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is
now available online.
() - Kenneth Cole

//


1150

2007
2008
2009
2010
2011

1100

1050
1000
950

BE CREATIVE

FACEBOOK APP

FACEBOOK APP
fever38.com

apps.facebook.com/fans-benefits

 -QR code

DISCUSSION
Q&A