Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
4Activity
0 of .
Results for:
No results containing your search query
P. 1
Complaint Cayman Jack v Jack Daniels

Complaint Cayman Jack v Jack Daniels

Ratings: (0)|Views: 9,634 |Likes:
Published by mschwimmer
dj complaint trademark cayman jack jack daniels
dj complaint trademark cayman jack jack daniels

More info:

Published by: mschwimmer on Apr 30, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

04/30/2012

pdf

text

original

 
...J
1
<.(
Z
-
.!)
3
--
:t:
4
05
6
7910
j
11
'5
!§
12
~U)
..J
l!
.'b
13
:c
al
~~
(J)
.9-
14
C
!
!tl~
a::
8.
15
.~
:s
:!
16
al
."
!i
«
171819202122232425262728RobertN.Phillips(SBN120970)REEDSMITH
LLP
101SecondStreet,Suite1800SanFrancisco,CA94105-3659Telephone:+14155438700Facsimile:+14153918269Email:robphillips@reedsmith.comDavidH.Bernstein
(AdmissionProHacViceToBeFiled)
JyotinHamid
(AdmissionProHacViceToBeFiled)
DEBEVOISE
&
PLIMPTONLLP919ThirdAvenueNewYork,NewYork10022Telephone:+12129096696Facsimile:+12125217696Email:dhbernstein@debevoise.comEmail:jhamid@debevoise.comAttorneysforPlaintiffsMARKANTHONYINTERNATIONAL,SRLandAMERICANVINTAGEBEVERAGE,INC.UNITEDSTATESDISTRICTCOURTNORTHERNDISTRICTOFCALIFORNIAMARKANTHONYINTERNATIONAL,
tIL,
Barbadoscorporation,andAMERICAN
\J
VINTAGEBEVERAGE,INC.,aDelaware-corporation,Plaintiffs,vs.JACKDANIEL'SPROPERTIES,INC.,aDelawarecorporation,Defendant.
N12
2105
COMPLAINTFORDECLARATORYJUDGMENT
PlaintiffsMarkAnthonyInternational,SRLandAmericanVintageBeverage,Inc.(collectively,"MarkAnthony"),bytheirattorneys,Debevoise&PlimptonLLPandReedSmithLLP,fortheircomplaintagainstJackDaniel'sProperties,Inc.("JDPI"),allegeuponpersonalknowledgewithrespecttothemselvesandtheirownacts,anduponinformationandbeliefastoallothermatters,asfollows:
-1-
us
ACTIVE-109278078.1
COMPLAINTFORDECLARATORYJUDGMENT
 
12345678910
I
11
'5
j
12
~~
.10
13
:
11
~~
en
Q.
14
o~
~
15
~~
:!
16
:3
~
-c
171819202122232425262728
PreliminaryStatement
1.
Thisisadeclaratoryjudgmentaction.MarkAnthonyseeksadeclarationthatithastherighttomanufacture,distribute,marketandsellintheUnitedStatesamargarita-flavoredmaltbeverageunderthetrademarkCAYMANJACK,andtoregistertheCAYMANJACKtrademarkwiththeUnitedStatesPatentandTrademarkOffice.TheCAYMANJACKmarkisunlikelytocauseconfusioninanywaywithJDPI'sJACKDANIEL'Smarks.ButJDPIhasnonethelessopposedMarkAnthony'sapplicationtoregistertheCAYMANJACKtrademarkandhasthreatenedtofilealawsuitagainstMarkAnthonytopreventtheuseoftheCAYMANJACKmarkincommerce,thuscreatingsignificantrisksforMarkAnthony'simminentnationallaunchoftheCAYMANJACKproduct.2.CAYMANJACKproductshavebeenavailableonatest-marketbasissinceDecember2010,andarenowbeingsoldinfifteenstates.Duringthistest-marketperiod,theCAYMANJACKproducthasenjoyedstrongsalesandhaswontheloyaltyofconsumers.Significantly,throughoutthesefifteenmonths,MarkAnthonyhasnotlearnedofasingleincidentofconfusionbetweenitsCAYMANJACKproductsandJDPI'sJACKDANIEL'Sproducts.Nevertheless,anddespitetheabsenceofanyevidenceofactualconfusion,JDPIhasobjectedtoMarkAnthony'sregistrationanduseoftheCAYMANJACKtrademark,presumablyonthebasisthatJDPIthinksithassoleownershipoftheword"JACK"inconnectionwiththesaleofanyalcoholicbeverage.Thatpropositionisdemonstrablyuntrue,though,becauseJDPIhastolerated,andevenexpresslyconsentedto,numerousotheralcoholicproductssoldusingtheword"JACK"intheirnames.3.Furthermore,giventhecompletelydifferenttradedressoftheproducts(asshownbelow),andotherfactors,confusionishighlyunlikely.TheJACKDANIEL'Sbeveragesaresoldin25ounce(750ml)orlargerbottlesthataremorethantwicethesizeofthe11.5ouncebottlesusedfortheCAYMANJACKproduct.Thebottleshapesarevastlydifferent(atall,squarebottleversusashort,roundstubbybottle);thecolorschemesarevastlydifferent(blackandwhiteversusblueandgreen);thefontsarevastlydifferent(oldfashionedversuscontemporary);andthelabeldesignsarevastlydifferent.Theproductsthemselvesalsoarevastlydifferent:oneisabrown-coloredwhiskey(spirit)andtheotherisawhite-coloredmaltbeverage(beer).
-2-
US_ACTIVE-l0927B078.1
COMPLAINTFORDECLARATORYJUDGMENT
 
1234567
8
9
10
l!
1
11
~
15
~
12
~i'i)
....
:
.!O
13
:
i
~
V)
Q.
14
~
5
~
16
~~
-e
1718192021222324252627284.ThemarketingandpromotionstrategyfortheCAYMANJACKbrandfurtherconfirmsthatconfusionisunlikely.MarkAnthonyistargetingthehigh-endready-to-drinkmarketwithitsCAYMANJACKproduct,notthespiritsmarket.MarkAnthony'smarketingforitsCAYMANJACKbeverageshighlightstheproduct'sconnectiontotheCaribbean,athemethatisinfusedthroughoutallpromotionalmaterialsandthatiscompletelydistinctfromJDPI'smarketingstrategy,whichemphasizesthatJACKDANIEL'Swhiskeyisanauthentic,oldfashionedwhiskeymadeinLynchburg,Tennessee.5.MarkAnthony'ssalesandconsumerresponseinthetestmarketshavebeenoverwhelminglypositive.Therefore,thenaturalnextstepistolaunchCAYMANJACKproductsnationwide.MarkAnthonydevelopedabusinessplanthatwillbringCAYMANJACKproductsto75percentofthenationalmarketbyJune.However,MarkAnthony'sabilitytosustainthelaunchoftheCAYMANJACKbrand,andpersuaderetailersnationallytodevoteshelf-spacetothisnewproduct,isthreatenedbythespecterandthreatoflitigationbyJDPI.Forthatreason,MarkAnthonyseeksadeclarationfromthisCourtgrantingittherighttoregistertheCAYMANJACKtrademarkandsellproductsunderthatmark.
11.5ouncebeerbottle
-3-
COMPLAINTFORDECLARAT6i.VJUDGMENT

Activity (4)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->