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Social IQ: CultureCard - B Culture's Review of Luxury Hotels Q1 2012

Social IQ: CultureCard - B Culture's Review of Luxury Hotels Q1 2012

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Published by B Culture Media

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Published by: B Culture Media on Apr 30, 2012
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07/25/2012

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SOCIAL
IQ
CULTURE SCORE
LUXURY HOTELS
2012 Q1
PRESENTED BY B CULTURE MEDIA 
BCULTUREMEDIA.COM
 
1
Digital Storytelling
What do you measure?
LIKEtweet
status update
pin
blogwatch
subscribe
download
bo.lt
share
download
friend
follow
digg
comment
CTR
How do you tell your brand story? How do you measure it? There are hun-dereds of indicators that you can measure online, but how do you know if you are being successful? What do your competitors’ indicators look like? The analytics team at B Culture Media has decided to create an algorithmthat will help brands gauge their online presence with one comprehensivescore -
CULTURESCORE.
Brands engage online in many different ways through multiple touch-points.
It is important for you to understand how you inuence your audience.
 Your
 
CULTURESCORE
 
will help you prepare your digital strategy, enhancewhat you currently have, and how you need to communicate and engagewith your audience.
+1
April 2012 / Luxury Hotel - CultureScoreB Culture Media / @bculturemedia / New York, NY
 
What is a
CULTURE
SCORE
 
 A brand’sCULTURE
SCORE
 represents their collective digital presence. It takestwenty-seven online brand “storytelling”
measurements and ve important key
performance indicators into consider-ation and plugs them all into our propri-etary algorithm.
How Can You Use The
CULTURESCORE
?
Evaluate your products against one
another to nd out what efforts are
out performing the others
Make educated decisions on websitemessaging
Who is the best to become my brandambassador?
We have fans, so what! How doesour engagement levels stack up toour competitors?
IQ
SOCIAL=
engagement+fanbase+reach+
inuence
+sentiment
2April 2012 / Luxury Hotel - CultureScoreB Culture Media / @bculturemedia / New York, NY

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