Last month Icommented onhow amazing itis that due to thestrong Real thecost of living inBrazil is veryexpensive -Brazilians aretravelling to theU.S. to shop. TheEconomistmagazine usesthe MacDonald’s Big Mac indexas a simple comparison to measure purchasing power parity. The base isthe cost of a Big Mac in the U.S whichis US$4.20. The most expensive BigMac is in Switzerland at US$6.81- or the Swiss Franc is 62% overvaluedcompared to the U.S. dollar. The BigMac in Switzerland is followed bythose in Norway and Sweden. TheBrazilian Big Mac cost is US$5.68,Brazil is the fourth most expensive! If you want to plan a vacation based onBig Mac dinners - Hong Kong works best at US$2.12!So based on the Economist index theReal is 35% overvalued, or the exchange parity should be about R$2.40. I don’tknow what the exchange rate should be, but Brazil, as a developing economy,following Switzerland, Norway andSweden on the Big Mac index doesn’tseem right.So, I am packing my suitcase for ashort trip to the States. Based on theabove analysis and many newspaper articles on Brazilians shopping in theU.S., my suitcase is empty. I need totake advantage of the exchange rateand the lower prices in the U.S. I don’tneed anything but might as well buysomething. OK, I will be bringing back a new golf bag which is important,maybe a new putter...The AmSoc Gala event teamcontinues working around the clock to put together a memorable dinner/dance
on May 11th. This includes nalizing
the selection of a DJ, the appropriatelighting/decorations, and the donationsfor the silent and live auctions. Weare very fortunate to have GM as our major sponsor and you will have theopportunity to view several of their latest models at the event.Also, do not forget to mark downJune 30th on your calendar to celebratethe 4th of July in style at the consulatefacility! See on page 8 for more detailsof this event.Abraços,Joe
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The AmSoc Community ActionCommittee inorms about news withinthe community and supported charitiesand asks or your active participationVivenda da Criança
Congratulations to the young adults in MenorAprendiz Program.
8 apprentices are currently workingat La Selva Bookstore Headquarters.If you are looking for apprenticesfor your company. (You know it isrequired by Brazilian law.) Keepour young adults at Vivenda in
mind. Please contact the ofce of
the American Society.
Are you moving? Do you have items you can’ttake with you?
Don’t throw them away!! Our AmSoc Charities can take them off your hands. Clothes, appliances,furniture, kitchen items, cleaningsupplies, anything you have andcan’t use anymore!Please contact Eileen Tasso,firstname.lastname@example.org