someone? Your turnover rate is lower with seniors and so therefore, your employeeacquisition and training costs are cheaper.Seniors know that every job isn't perfect and have had the experience of working withand for people that aren't perfect. They also know that your customers are not perfect,and have had to learn to deal with it all. Seniors rarely leave jobs because things arenot perfect.Seniors are generally cheaper to hire, even if you pay them a higher wage. For all thereasons mentioned here, seniors stay at one job far longer than do their younger counterparts, they have more experience to draw from, and are therefore, easier totrain.While seniors are no strangers to romance, they aren't pining away over and flirtingover at the water cooler or in the hallway with the latest hire. Emotionally stableemployees work better and are more reliable.Seniors haven't gotten so many years behind them without learning some veryvaluable lessons. These are lessons that some new kid with the lip ring won't evenknow about for another 20 years.Seniors who are on Medicare are cheaper to hire. Even if you provide them with aMedicare supplement policy, it is far cheaper than a full insurance HMO or PPO.Seniors may not be as strong or as fast as some of their younger counterparts.However, if you provide them with the proper tools and a bit of assistance for thoserare heavy tasks, they will probably get the job done faster, better, and without thesupervision that would otherwise be necessary.Seniors still remember and understand the effect of common courtesy and customer service. They understand that customers are not a nuisance, but the reason that theyhave a job in the first place.Their work ethic is more evolved. Most know the value of a smile and a handshake inmaking and retaining customers. They have learned that their job is not guaranteed,and that taking care of a customer is far easier than finding a new job.Ed Gruber • And...When I was in a position of hiring, too many (not all), but too many younger applicants from some of the country's finest universities, couldn't write, couldn't spell,didn't know geography, were so technology-oriented they were short on social skills.were expectedly naive about the world of business (not to mention the world). Wehired the best of the lot, trained them well, and I am proud that many are nowsuccessful business people. All that said, "experience" is the best teacher - and that'swhy seniors make for serious applicants. If the goal is to build from within, who better to teach the younger hires and set the best examples than the battle-testedseniors?