is a philosophy that guides the entire organization. The goal of marketing is to createcustomer satisfaction by profitably. The marketing department can not accomplish thisgoal by itself, it must co-operate closely with other departments in company and partnerswith other organizations throughout its entire value delivery system to provide superior value to the customer. Organization gain market leadership by understanding customersthrough superior value. Marketing is not something to satisfy customer but alsoemployees. Before going to explain the affect of internal marketing on externalmarketing first we would like to define these two terms.
is a processwhich trains, motivates and empowers employees at all management levels toconsistently deliver a satisfying customer experience. External marketing
is the forcesoutside of an organization that control a market. So we can say that internal marketing iswithin the organization and external marketing is outside the organization. Internalmarketing focuses on employee’s motivation to provide superior value to the customers.If customer is satisfied with the company’s product, it means that company’s marketing isgood for making profitable relationship. If company is weak in internal marketing. Itcannot achieve its major objectives that are profit maximization through sales marketing.The main aim of this study is to investigate which internal marketing practice effectexternal marketing. The research subjects consist of employees in banks at Blue AreaIslamabad of management level.
Objective of research:-
The core objectives of this study are given as follows;