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DefyGTMoverview

DefyGTMoverview

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Published by Lia Mastura

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Published by: Lia Mastura on May 01, 2012
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05/01/2012

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To help you be successul at sharing products with your potential customers, we’vecreated a Dey
Go to Market Kit
—or GTM Kit. The concept behind a GTM Kit is simple.Anytime a company gets ready to go to market with a product, it usually creates aset o tools that will help its sales people be successul at selling the product.Beore you can talk about Dey products, you need to know what to say. The tools inthe Dey GTM Kit contain key messaging, product eatures and benefts, and more—inormation to help you understand what Dey is all about and how to talk aboutit. The better you know this messaging, the more confdent you’ll be when reerringDey to potential customers.The Dey GTM Kit contains two sets o tools: 1) IPC Training Tools to help you getup to speed on Dey products, and 2) Sharing Tools to help you share Dey withpotential customers.
IPC TII Tl
Cor Mssaging
This document contains the ofcial positioning and messaging or Dey. It’s a greattraining tool to help you learn all about Dey. And it’s a source content documentthat provides approved Dey messaging that can be used in any materials youmight create.
Quick frncs
These PDFs provide at-a-glance inormation about Dey eatures and benefts.There’s a quick reerence or each product that includes a high-level positioningstatement, a list o key ingredients, the problems those ingredients help solve, howthey do it, and what the end beneft is to the customer. Quick reerences providedetails and proo points that can make your conversations more eective.
Training Prsntation
This PowerPoint presentation is designed to get you up to speed on the Deyproducts and introduce the tools that are available to help you share Dey. Greator educating yoursel or your team. It includes ully scripted speaker notes to helpyou deliver eective presentations.
1
WhT I TheDey TM IT?Why I ThI ITIMPTT?WhT Tl eI The IT?
SotVson
Asyouage,oneobiggest problemsyour skinacesisanimbalanceoenzymes.Enzymesarethecatalystsor buildinghealthy,youthulskin,andaproper balanceoenzymesisnecessary tomaintainhealthy collagenandelastinlevelsaswellasinhibit theproductionomelaninandpigmentation.However,over timeyour skinlosesthat optimalbalanceoenzymes,resulting infnelines,wrinkles,saggingskin,agespots,unevenskintone,anddarkcirclesunder theeyes.
LongVson
Theoundationtohealthy,balancedskinisoundinthethousandsochemicalprocessesoccurringevery minutewithinour skin.Every chemicalreactioninour body,andespecially inour skin,isinitiatedbyenzymes.Enzymesareresponsibleor thereactionsthat helpbuild,regulate,andrepair ahealthy skinmatrix.Someenzymesareresponsibleor theproductionocollagenandelastinthatsupport strongskin.Other enzymesbreakdownoldanddamagedcollagenandelastinthat your skinnolonger needs.Stillother enzymeshelpmaintainnormalamountsomelaninandpigmentationintheskin.Thesmoothness,frmness,andyouthulnessoour skindependsonthehealthybalanceoenzymesthat buildandrecycletheskinmatrix.Thisisthenaturalskinrenewalprocess,andit’sabsolutely essentialor vibrant,younger-lookingskin.But age,UVexposure,smoke,pollutants,andother environmentalstressorsdisrupt thisbalance.Theresult isweakenedskinandthesignsoagingthat comewithit,includingfnelines,wrinkles,saggingskin,agespots,unevenskintone,anddarkcirclesunder theeyes.
T Onl Boactv-BasdAoactoAnt-Agng.
Dey oers a new approach to skin care that uses powerul bioactive ormulasand innovative skin care devices to target the root causes o aging skin—visiblyreversing the signs o aging and helping you look younger and more radiantthan ever.TheDey BiotopicalAgeInterventionsystemincludesthreehighly eectivebiotopicalsthat areormulatedtoworkat thecellular leveltoaddresstherootcausesoagingskin.TheDey systemalsoincludestwoproessional-gradeskincaredevicesthat usethelatest innovationstoimprovethehealthandappearanceoyour skin.
Defy Core Messaging
1
WhATiS The prOBLemThATDefy ADDreSSeS?WhATiS Defy?
DEFY ULTRADERMTHERAPY
 
QUICKREFERENCE
DefyUltradermTherapyusesprofessional-gradeultrasonictechnologytodeepcleanyourfaceaswellasinfuseDefybiotopicalsdeeperintoyourskintovisuallyrepairthesignsofaging.DailyuseofDefyUltradermleavesyourskinlookingandfeelingfirmer,cleaner,andmoreradiant.
• Usesultrasonic wavestoopentemporary microchannelsintheskin• Removesexcessdirt,oils,andimpuritiesfrompores• Carriesrestorativebiotopicalingredientsdeepintolivingtissue
FEATUREPROBLEMHOWITADDRESSES THATBENEFIT
Professional-grade skincarethat’saffordableandconvenient
Professional treatmentscanbe very effective,butthey are expensive andrequire multiple,time-consumingoffice visits.The Defy UltradermTherapy device makestechnologythatisusedby dermatologists,aestheticians,andhealthspasavailable toyouatafractionofthe costandinthe comfortofyourownhome.Savesyoumoney comparedtothe costofprofessionaloffice visits.Offersthe convenience ofin-home use.
Deep-cleansemode
Oils,dirt,makeup,bacteria,andotherdebriscangettrappedwithinyourskinandcause problemslikeacne,flaky skin,enlargedpores,andmore.Defy UltradermTherapy offersadeep-cleansingmodethatusesultrasonicwavesandvibrationstoopenporesandremove impuritiesforoptimal skinhealth.Deepcleansingbringsoutyourskin’snatural luster,balancesthe complexion,andhelpspreventskincomplications.Italsominimizesthe appearance ofporesandhelpsskinfeel cleanandrefreshed.
Permeate mode
Becauseourskinconsistsofmultiplelayers,includingtheouterprotectivelayers,itisdifficultformanyanti-agingtreatmentstotrulypenetratetheskin.The Defy UltradermTherapy emitsultrasonicwavesandvibrationsthatopenuptemporary microchannelsinthe skin—allowingtopical nutrientstopenetratedeeperwhere they canbe more effective.The improveddelivery andefficacy ofDefy biotopicalshelpsproduce more immediate,noticeable,andlong-lastingbenefits.These include areductionintheappearance ofwrinklesandage spots; firmer,tighter-lookingskinforimprovedfacial contours; andoverallhealthier,more radiant,andyounger-lookingskin.
Ceramiccrystals
Ultrasonicdevicesrequire ceramiccrystalstogenerate the ultrasonicwavesthatbenefitskin.Commondevicesuse alimitedapproachthatincludesonly twocrystals.The Defy UltradermTherapy usesfourceramiccrystalstodeliverdeeper,more widespreadresults.Deeperandstrongerultrasonicwavescreate greaterandmore immediate benefitsinthe skin.
ACwall plugpowered
Many devicesrely onbatteries,whichslowly losepowerovertime.The Defy UltradermTherapy providesaconsistentpowersupply thatdoesnotneedtobe chargedorreplaced.The Defy UltradermTherapy maintainsstrength,consistency,andefficacy withevery use.
Defy GTM kiT overview

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