To help you be successul at sharing products with your potential customers, we’vecreated a Dey
Go to Market Kit
—or GTM Kit. The concept behind a GTM Kit is simple.Anytime a company gets ready to go to market with a product, it usually creates aset o tools that will help its sales people be successul at selling the product.Beore you can talk about Dey products, you need to know what to say. The tools inthe Dey GTM Kit contain key messaging, product eatures and benefts, and more—inormation to help you understand what Dey is all about and how to talk aboutit. The better you know this messaging, the more confdent you’ll be when reerringDey to potential customers.The Dey GTM Kit contains two sets o tools: 1) IPC Training Tools to help you getup to speed on Dey products, and 2) Sharing Tools to help you share Dey withpotential customers.
IPC TII Tl
This document contains the ofcial positioning and messaging or Dey. It’s a greattraining tool to help you learn all about Dey. And it’s a source content documentthat provides approved Dey messaging that can be used in any materials youmight create.
These PDFs provide at-a-glance inormation about Dey eatures and benefts.There’s a quick reerence or each product that includes a high-level positioningstatement, a list o key ingredients, the problems those ingredients help solve, howthey do it, and what the end beneft is to the customer. Quick reerences providedetails and proo points that can make your conversations more eective.
This PowerPoint presentation is designed to get you up to speed on the Deyproducts and introduce the tools that are available to help you share Dey. Greator educating yoursel or your team. It includes ully scripted speaker notes to helpyou deliver eective presentations.
WhT I TheDey TM IT?Why I ThI ITIMPTT?WhT Tl eI The IT?
Asyouage,oneobiggest problemsyour skinacesisanimbalanceoenzymes.Enzymesarethecatalystsor buildinghealthy,youthulskin,andaproper balanceoenzymesisnecessary tomaintainhealthy collagenandelastinlevelsaswellasinhibit theproductionomelaninandpigmentation.However,over timeyour skinlosesthat optimalbalanceoenzymes,resulting infnelines,wrinkles,saggingskin,agespots,unevenskintone,anddarkcirclesunder theeyes.
Theoundationtohealthy,balancedskinisoundinthethousandsochemicalprocessesoccurringevery minutewithinour skin.Every chemicalreactioninour body,andespecially inour skin,isinitiatedbyenzymes.Enzymesareresponsibleor thereactionsthat helpbuild,regulate,andrepair ahealthy skinmatrix.Someenzymesareresponsibleor theproductionocollagenandelastinthatsupport strongskin.Other enzymesbreakdownoldanddamagedcollagenandelastinthat your skinnolonger needs.Stillother enzymeshelpmaintainnormalamountsomelaninandpigmentationintheskin.Thesmoothness,frmness,andyouthulnessoour skindependsonthehealthybalanceoenzymesthat buildandrecycletheskinmatrix.Thisisthenaturalskinrenewalprocess,andit’sabsolutely essentialor vibrant,younger-lookingskin.But age,UVexposure,smoke,pollutants,andother environmentalstressorsdisrupt thisbalance.Theresult isweakenedskinandthesignsoagingthat comewithit,includingfnelines,wrinkles,saggingskin,agespots,unevenskintone,anddarkcirclesunder theeyes.
T Onl Boactv-BasdAoactoAnt-Agng.
Dey oers a new approach to skin care that uses powerul bioactive ormulasand innovative skin care devices to target the root causes o aging skin—visiblyreversing the signs o aging and helping you look younger and more radiantthan ever.TheDey BiotopicalAgeInterventionsystemincludesthreehighly eectivebiotopicalsthat areormulatedtoworkat thecellular leveltoaddresstherootcausesoagingskin.TheDey systemalsoincludestwoproessional-gradeskincaredevicesthat usethelatest innovationstoimprovethehealthandappearanceoyour skin.
Defy Core Messaging
WhATiS The prOBLemThATDefy ADDreSSeS?WhATiS Defy?
• Usesultrasonic wavestoopentemporary microchannelsintheskin• Removesexcessdirt,oils,andimpuritiesfrompores• Carriesrestorativebiotopicalingredientsdeepintolivingtissue
Professional treatmentscanbe very effective,butthey are expensive andrequire multiple,time-consumingofﬁce visits.The Defy UltradermTherapy device makestechnologythatisusedby dermatologists,aestheticians,andhealthspasavailable toyouatafractionofthe costandinthe comfortofyourownhome.Savesyoumoney comparedtothe costofprofessionalofﬁce visits.Offersthe convenience ofin-home use.
Oils,dirt,makeup,bacteria,andotherdebriscangettrappedwithinyourskinandcause problemslikeacne,ﬂaky skin,enlargedpores,andmore.Defy UltradermTherapy offersadeep-cleansingmodethatusesultrasonicwavesandvibrationstoopenporesandremove impuritiesforoptimal skinhealth.Deepcleansingbringsoutyourskin’snatural luster,balancesthe complexion,andhelpspreventskincomplications.Italsominimizesthe appearance ofporesandhelpsskinfeel cleanandrefreshed.
Becauseourskinconsistsofmultiplelayers,includingtheouterprotectivelayers,itisdifﬁcultformanyanti-agingtreatmentstotrulypenetratetheskin.The Defy UltradermTherapy emitsultrasonicwavesandvibrationsthatopenuptemporary microchannelsinthe skin—allowingtopical nutrientstopenetratedeeperwhere they canbe more effective.The improveddelivery andefﬁcacy ofDefy biotopicalshelpsproduce more immediate,noticeable,andlong-lastingbeneﬁts.These include areductionintheappearance ofwrinklesandage spots; ﬁrmer,tighter-lookingskinforimprovedfacial contours; andoverallhealthier,more radiant,andyounger-lookingskin.
Ultrasonicdevicesrequire ceramiccrystalstogenerate the ultrasonicwavesthatbeneﬁtskin.Commondevicesuse alimitedapproachthatincludesonly twocrystals.The Defy UltradermTherapy usesfourceramiccrystalstodeliverdeeper,more widespreadresults.Deeperandstrongerultrasonicwavescreate greaterandmore immediate beneﬁtsinthe skin.
Many devicesrely onbatteries,whichslowly losepowerovertime.The Defy UltradermTherapy providesaconsistentpowersupply thatdoesnotneedtobe chargedorreplaced.The Defy UltradermTherapy maintainsstrength,consistency,andefﬁcacy withevery use.
Defy GTM kiT overview