Talking beauty
An insight into how women think,eel and talk about beauty
By Claire Croft Proximity London
MARCH 2012
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Contents
Introduction 0504Beauty. Really? 0608Talking about our generations… 0814Under pressure 1020Who am I again? 12Better or longer 14Hope is near 1628 A world o opportunity 18
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Talking Beauty
In this Digital Lab thought piece called Talking Beauty, Clair Croft of Proximity London summarizes the findings of an observational documentary-based research study which sought to understand how the beauty industry might best approach growing its digital engagement with women.
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