Six ways small businesses can leveragecrowdsourcing
Starting a small business can be expensive
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especially if you want to do it rightand hit the ground running with a brand and web presence designed by aprofessional designer.Crowdsourcing has taken the internet by storm over the last few years. Theseservices give business owners access to a crowd of people who will compete toproduce the best product for your project, allowing you to pick the best of the litter.They help business owners save time and radical amounts of money as well asoften getting a better outcome.Here are five ways you can use crowdsourcing to get your small business off theground, or rebrand an existing one, and save thousands of dollars.1. Logo DesignCrowdsourcing logo design is a no brainer. Offer $500 and get hundreds of designs from around the world while you sleep. At DesignCrowd, logo design isour most popular category. Australian small businesses (in particular) haveembraced logo design crowdsourcing
but we’re beginning to see Brazilian, Indian
and customers from Eastern Europe overlook cheaper local logo designers infavour of the power of crowdsourcing.2. Web DesignCrowdsourcing web design can be trickier
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but if done well it can help yougenerate more traffic and convert leads to customers. When crowdsourcing webdesign, consider limiting the scope of the project to 1 or 2 pages and avoidrequesting complex coding or back-end functionality. Good web designers are
often different to good web developers, so splitting the ‘design phase’ from the‘coding phase’ will get a better result.
3. CrowdfundingFunding your venture is a hot topic in startup circles. Whilst incubators,accelerators and VC firms help entrepreneurs raise capital in exchange for equity,there are new disruptive forces changing how that funding is sourced. In the last
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