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Designing Health Messages to Promote Social Change

Designing Health Messages to Promote Social Change

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This article explores course design in Health Communication as
taught in an undergraduate liberal arts college setting. The course
fuses social justice, public health, and health promotion techniques
and orientations to encourage active learning and promote social
change. The course is organized around three central areas of
scholarship: (1) media systems and health related content; (2) health
promotion; and (3) curriculum design. A variety of theoretical,
methodological, and pedagogical practices are examined to
demonstrate how course-learning goals are achieved. A case study of
the conceptualization, design, and implementation of a public
information campaign on social smoking is also introduced. [Article
copies available for a fee from The Transformative Studies Institute.
E-mail address: journal@transformativestudies.org Website:
http://www.transformativestudies.org ©2012 by The Transformative
Studies Institute. All rights reserved.]
This article explores course design in Health Communication as
taught in an undergraduate liberal arts college setting. The course
fuses social justice, public health, and health promotion techniques
and orientations to encourage active learning and promote social
change. The course is organized around three central areas of
scholarship: (1) media systems and health related content; (2) health
promotion; and (3) curriculum design. A variety of theoretical,
methodological, and pedagogical practices are examined to
demonstrate how course-learning goals are achieved. A case study of
the conceptualization, design, and implementation of a public
information campaign on social smoking is also introduced. [Article
copies available for a fee from The Transformative Studies Institute.
E-mail address: journal@transformativestudies.org Website:
http://www.transformativestudies.org ©2012 by The Transformative
Studies Institute. All rights reserved.]

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Categories:Types, Research
Published by: Transformative Studies Institute on May 02, 2012
Copyright:Traditional Copyright: All rights reserved
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