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HSP Proposal v1_4

HSP Proposal v1_4

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Published by: Abdelrahman Elsharawy on May 02, 2012
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05/30/2012

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Historical Society of Pennsylvania
User Study Research
Friday, March 30, 2012Key imc Research Contact:AR Elsharawy Garrett Cobarrimc Research echnology and User Researchar.elsharawy@imc-re.comgarrett.cobarr@imc-re.com1 206-922-2843
 
imc Research.Research with Cause
© Copyright
imc Research Custom Research North America 2012. Proprietary and Confdential
imc Research | Custom ResearchNorth America
 
imc Research | Custom Research | North America Confdential
Page 2 of 26 
CONENS
Background & Objectives 3Project Goals and Objectives 4Te Research and Interface | User Experience Design Process 6
1. Desk Research 62. Qualitative: Phase 1 73. UI & UX Prototypes Development: Phase 1 94. Qualitative: Phase 2 105. UI & UX Prototypes Development: Phase 2 -Final Pass 106. Usability testing o prototypes 10Sample Frame and Recommended Methodology 11Option 1 (Pop-up Survey) Phase 1 13Option 1 (Pop-up Survey) Phase 2 15Option 2 (Email Survey) Phase 1 15Option 2 (Email Survey) Phase 2 16Reporting and Analysis 17
Project Milestones and Deliverables to HSP 18Project Investment 19Why Choose imc Research for Tis Assignment? 20References 21imc Research Project eam Biographies 21Appendix 23
Key Driver Analysis 23Key Dissatiser Analysis 23Key Enhancer Analysis 24Benets to our KDAP Approach to Identiying Key Drivers 24
 
 
imc Research | Custom Research | North America Confdential
Page 3 of 26 
Background & Objectives
Project Background
Te Historical Society o Pennsylvania, hereaer HSP, began to direct attention towards provid-ing new methods o access or its collections in late 2009 with the beginning o the DigitalCenter or Americana project series.Te rst project in this series ocused on the acquisition o equipment, systems and skilledpersonnel to provide the ability to process physical collections or use as digital, online col-lections. Tese investments in resources set the stage to digitize and process 52 Civil War eracollections via signpost and MPLP methodologies.In summer 2010, the second Digital Center o Americana project began. Tis iteration ocusedon 21 collections representing the breadth o HSP’s ethnic an immigrant history holdings.Tese collections were chosen not only due to their high research value and lack o digitalormat, but also to provide comparable test cases or a user study. Tese collections were pro-cessed and digitized in a mixture o processing and digitization levels, which are describedbelow in the Project Goals and Objectives section.
Project Objectives
Te Historical Society o Pennsylvania, hereaer HSP, seeks to conduct a study to assess thecomparative validity o two digitization processes or acquiring content collections.
•“MoreProduct,LessProcess”methodology.(MPLP)
 
Versus
•Traditional,FPMmethodology.(FPM)
In relationship to developing an interace and user experience or collection access, it will also:
•Assesstheuseofsignpoststosearchandviewcollections.(MPLP)
 
Versus
•Managingthedigitalviewsofafullyprocessedcollection.(FPM)
MPLP with signpost methods are used by libraries, archives and other curatorial institutions toreduce or eliminate the backlogs that oen accompany the digital acquisition o physical col-lections. Tese delays are due to the extensive time and resources required to execute the FPMmethodology.Te results o this study will be used to:1. Produce a study researching the comparative validity o MPLP and FPM. Te reportwill be released and shared with the global archival community. Te goal o this eort isto help other institutions in making balanced decisions on processing their collections,maximizing sta resources and serving their user constituency.2. Using the results o the aorementioned research, redesign the end user interaces anduser experience o the online catalog and the digital library (discover.hsp.org and digitalli-brary.hsp.org, respectively)

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