CC BY-NC-ND 3.0 – Deutsch LA 2012Page 2 of 12
ABOUT THIS REPORT
The discipline of Invention Strategy was created atDeutsch LA with the mission to solve complex businessproblems through means that fall outside the typical moldof advertising deliverables. Our team is charged withdeveloping disruptive offerings, relationships, and businessmodels for our clients and for ourselves. To that end, weattended SXSW 2012 to study this year’s crop of fledgling digital start-ups. When we study start-ups, we examine their offeringsthrough two strategic lenses:
1) Start-ups represent emerging bets at theintersection of technology and culture.
Any productthat a company produces is inherently a prediction for thefuture. The start-up community, especially at SXSW,represents a rare opportunity to view hundreds of thosepredictions in a single location, all vying for attention andadoption.
2) Clusters of start-ups help to identify what’s broken
in current industries and where there’s opportunity fordisruption. If we look at a specific industry, say healthcare,and what problems are being consistently targeted by start-ups in that industry, we can begin to identify opportunitiesand threats for our clients in those industries. We’ve structured this report based on those two strategiclenses. In addition, in the final section, we’ve included ourrecommendations to brand marketers based on theanalysis in this report. We hope you find this useful and,of course, we’d be more than happy to speak to yourorganization more deeply aboutour recommendations. Thank you.
Bud Caddell VP, Invention Strategy
START-UPS CONSIDEREDFOR THIS RESEARCH:ABOUT DEUTSCH LA:
5Degrees - AdGlue - Aglocal - Apptopia - Arqball -Banjo - Bloomboard -
Bodimojo - Book Brewer -BrandYourself - Brass Monkey - BuyVite - BuzzData -Cellscope - CFA - CompathMe - ConditionOne -Crowded Comics - Dead Social - Echoer - FitOrbit -Forecast - Funf Project - Gauss - Geeklist - Getwear -Giftiki - Ginger.io - Glancee - Glomper - Goodzer -GooseChase - Grandstand - GeurillaApps - Highlight -Hipswap - Hoot.Me - Jiff - Just.Me - Kiip - KULACauses - Learnboost - Lemur IMS - Local Wiki -Localmind - Medify - Meeps - Meexo - Modo Labs -MoPix - Mowgli Games - NextDrop - Nowspots -Offermation - OneID - OneSchool - Parking Panda -Peekseed - Personal - Picle - Pixable - Prism Skylabs -RAVN - ReferralBonus - Rock Your Block - Roximity -SaneBox - SceneTap - Scrible - Sensecast - Shapeways -Shelby.TV - Shortlist - Simplee - Sizeseeker - Sonar -Sourcemap - SpotFlux - Springpad - StitchLabs -Switchcam - TappedIn - Taskrabbit -
Thirst Labs - Toopher - Trapit- Tugg - Uberlife - Umbel - Veenome - Verbling - VitalClip - Vitzu Technologies - Votifi - Voxio - Vsnap - Wanderfly - Wemo Media - We Video - Whodini - WooCommerce - Zaarly - Zamp - Zeel - ZeroDesktopDeutsch LA is one of the most well-respectedand
successful integrated advertising and digitalagencies in the United States.
Deutsch LA producesaward-winning and results oriented work
for clients like Volkswagen, Sony
PlayStation, Dr Pepper, and HTC.Deutsch LA is at its
core a business building machine.It's not just about
making ads. It is about developing strategically sound,
insightful creative that connects with people at the right
moment in the rightenvironment. Deutsch LA specializes in Digital, Design,Media Planning and Buying, Search, PR, Experiential,and Data Analytics.New Business:Chad Saul – Chad@deutschinc.comCareers:Lionel Carreon – Lionel.Carreon@deutschinc.com