Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
20Activity
0 of .
Results for:
No results containing your search query
P. 1
Emerging Bets at the Intersection of Technology & Culture

Emerging Bets at the Intersection of Technology & Culture

Ratings: (0)|Views: 11,974 |Likes:
Published by Bud Caddell
Deutsch LA’s Invention Strategy team journeyed to South by Southwest 2012 to document the birth of over 100 new digital startups.

Following the conference, the team monitored each startups' social mentions and press, along with cataloguing their feature set, user base, and underling social technologies. This research has culminated in a 12-page report, free to download, that identifies the key trends and opportunities that marketers should be focused on in their work for the year ahead.

If you have any questions about the report, please email Bud Caddell, VP Invention Strategy, at bud.caddell@deutschinc.com
Deutsch LA’s Invention Strategy team journeyed to South by Southwest 2012 to document the birth of over 100 new digital startups.

Following the conference, the team monitored each startups' social mentions and press, along with cataloguing their feature set, user base, and underling social technologies. This research has culminated in a 12-page report, free to download, that identifies the key trends and opportunities that marketers should be focused on in their work for the year ahead.

If you have any questions about the report, please email Bud Caddell, VP Invention Strategy, at bud.caddell@deutschinc.com

More info:

Published by: Bud Caddell on May 03, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

07/02/2013

pdf

text

original

 
CC BY-NC-ND 3.0 – Deutsch LA 2012Page 1 of 12
 
EMERGING
bets
EMERGING
bets
AT THEINTERSECTION OF
LG &L
Deutsch LA’s Invention Strategy team journeyed to South by Southwest 2012to document the birth of over 100 new digital startups. What follows is anexploration into the emerging trends and lessons, culled from that adventure,that brand marketers can apply to their own businesses.
CREATED BY
Deutsch LA 
VOLUME 01, MAY 2012
 
CC BY-NC-ND 3.0 – Deutsch LA 2012Page 2 of 12
ABOUT THIS REPORT
 The discipline of Invention Strategy was created atDeutsch LA with the mission to solve complex businessproblems through means that fall outside the typical moldof advertising deliverables. Our team is charged withdeveloping disruptive offerings, relationships, and businessmodels for our clients and for ourselves. To that end, weattended SXSW 2012 to study this year’s crop of fledgling digital start-ups. When we study start-ups, we examine their offeringsthrough two strategic lenses:
1) Start-ups represent emerging bets at theintersection of technology and culture.
Any productthat a company produces is inherently a prediction for thefuture. The start-up community, especially at SXSW,represents a rare opportunity to view hundreds of thosepredictions in a single location, all vying for attention andadoption.
2) Clusters of start-ups help to identify what’s broken
 in current industries and where there’s opportunity fordisruption. If we look at a specific industry, say healthcare,and what problems are being consistently targeted by start-ups in that industry, we can begin to identify opportunitiesand threats for our clients in those industries. We’ve structured this report based on those two strategiclenses. In addition, in the final section, we’ve included ourrecommendations to brand marketers based on theanalysis in this report. We hope you find this useful and,of course, we’d be more than happy to speak to yourorganization more deeply aboutour recommendations. Thank you.
Bud Caddell VP, Invention Strategy
Bud.Caddell@deutschinc.com
START-UPS CONSIDEREDFOR THIS RESEARCH:ABOUT DEUTSCH LA:
5Degrees - AdGlue - Aglocal - Apptopia - Arqball -Banjo - Bloomboard -
 
Bodimojo - Book Brewer -BrandYourself - Brass Monkey - BuyVite - BuzzData -Cellscope - CFA - CompathMe - ConditionOne -Crowded Comics - Dead Social - Echoer - FitOrbit -Forecast - Funf Project - Gauss - Geeklist - Getwear -Giftiki - Ginger.io - Glancee - Glomper - Goodzer -GooseChase - Grandstand - GeurillaApps - Highlight -Hipswap - Hoot.Me - Jiff - Just.Me - Kiip - KULACauses - Learnboost - Lemur IMS - Local Wiki -Localmind - Medify - Meeps - Meexo - Modo Labs -MoPix - Mowgli Games - NextDrop - Nowspots -Offermation - OneID - OneSchool - Parking Panda -Peekseed - Personal - Picle - Pixable - Prism Skylabs -RAVN - ReferralBonus - Rock Your Block - Roximity -SaneBox - SceneTap - Scrible - Sensecast - Shapeways -Shelby.TV - Shortlist - Simplee - Sizeseeker - Sonar -Sourcemap - SpotFlux - Springpad - StitchLabs -Switchcam - TappedIn - Taskrabbit -
 
 Thirst Labs - Toopher - Trapit- Tugg - Uberlife - Umbel - Veenome - Verbling - VitalClip - Vitzu Technologies - Votifi - Voxio - Vsnap - Wanderfly - Wemo Media - We Video - Whodini - WooCommerce - Zaarly - Zamp - Zeel - ZeroDesktopDeutsch LA is one of the most well-respectedand
 
successful integrated advertising and digitalagencies in the United States.
 
Deutsch LA producesaward-winning and results oriented work 
 
for clients like Volkswagen, Sony 
 
PlayStation, Dr Pepper, and HTC.Deutsch LA is at its
 
core a business building machine.It's not just about
 
making ads. It is about developing strategically sound,
 
insightful creative that connects with people at the right
 
moment in the rightenvironment. Deutsch LA specializes in Digital, Design,Media Planning and Buying, Search, PR, Experiential,and Data Analytics.New Business:Chad Saul – Chad@deutschinc.comCareers:Lionel Carreon Lionel.Carreon@deutschinc.com
 
CC BY-NC-ND 3.0 – Deutsch LA 2012Page 3 of 12
OUR METHODOLOGY
 The South by Southwest Interactive conference hasgrown into the definitive launching pad forstartups. SXSW attendees are an attractive user baseof early adopters and select venture capitalists.Moreover, the media and tech press use the eventto crown the next big web hit. In years past, smallunknowns like Twitter, Foursquare, Gowalla, andGroupMe came out of SXSW as winners and wenton to wider success. This year there were nearly 150 official panels andevents around startups, including the SXSW Startup Accelerator competition, which had 670applicants from around the world. This year alsomarked the introduction of the Startup Village, where startups had their own venue to meetinvestors and exchange ideas with fellow founders. At the event, our team divided our time betweenthe Startup Village and various panels to learnabout current trends around technology andculture. We sat in on pitches, collected flyers,interviewed founders, and struck up hallway conversations. After the conference, we cataloguedthe startups we found and sorted them by theirfeature set, user base, and the technology at thecore of their offering. From there, similaritiesbecame apparent, and patterns emerged. And sincethe conference, we’ve been monitoring socialmentions and press around each startup.One pattern we immediately noted was the shift instartup origins. Silicon Valley has always been thecenter of digital innovation, but now startups arepopping up across the nation, especially in Boston,New York, and DC.
WHERE THIS YEAR’S STARTUPS CAME FROM

Activity (20)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Lizzie Azzolino liked this
iivanovic liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->