03 May 2012
PHL brings “FUN” to CNN
The Department of Tourism (DOT) has released a new TV commercial (TVC) viaglobal media giant CNN as part of its international campaign. The 30-second TVC mate-rial starts off by saying “
We asked people why it’s more fun in the Philippines….
”and then features several creative memes, all of which were made and contributed bythe public.“We were inspired by the number of memes generated online, so we decided tomake a TVC material out of them. At present, there are already 12,000 versions of thecampaign. When we started, there were just three. This is an astounding responsefrom the public, and we wanted to showcase some of the best memes in our TVC whichwe felt represented both the beauty and fun in our country and people,” Tourism Secre-tary Ramon R. Jimenez, Jr. said.The phenomenal and viral success of “It’s more fun in the Philippines”
is greatlydue to the people who have participated in the campaign with their catchy and witty ver-sions, each proving to the world how it is indeed more fun in the Philippines. “This mate-rial is based on genuine photos of real fun experiences in the Philippines,” saysJimenez. The new TV ad is just but one of the initiatives that DOT is planning to roll outwithin the year as it targets 10 million tourist arrivals in 2016.
DOT Media Release – 03 May 2012Page 1