M a n i f e s t o
M a n i f e s t o
T h e C o n t e n t M a r k e t i n g
T h e C o n t e n t M a r k e t i n g
Y o u r K e y to I nbo u nd M a rket i ng S ucce s s
by Chad Pollitt, Director of Inbound Marketing2012
Table of Contents
Table of Contents
M a n i f e s t o
M a n i f e s t o
T h e C o n t e n t M a r k e t i n g
T h e C o n t e n t M a r k e t i n g
Forward
...................................................................................................................................... 1
About the Author & Publisher
......................................................................................... 2
Introduction: What is Content Marketing?
............................................................ 3
4 Reasons to Deploy Content Marketing
....................................................................4-5
Search Engine Optimization, Referral Trafc, Social Media Marketing & Sentiment Management
The Content Marketing Landscape
...............................................................................6-10
Organizational Goals, Measurement Criteria, Spending, Impact of Blogging
Content Marketing by the Numbers
.............................................................................11-19
Trafc & Lead Trends for Organic Search, Social Media, Direct & Referrals
The 22 C’s of Content Marketing
........................................................................................
20-42
Conclusion
.................................................................................................................................43
Glossary
.......................................................................................................................................44
Resources
....................................................................................................................................45
1
M a n i f e s t o
M a n i f e s t o
T h e C o n t e n t M a r k e t i n g
T h e C o n t e n t M a r k e t i n g
The Content Marketing Manifesto
is about content and why you should be creating, sharing and publishingas much of it as possible. Kuno Creative recently won a HubSpot Partner Award for “Drinking Our Own Champagne” because we practice what we preach. We get nearly all of our leads from inbound marketing, and our content is what drives those sales leads into our sales funnel.
This eBook accomplishes two important goals:
These goals are the essence of content marketing and the backbone of inbound marketing when combined with social media marketing, lead generation and analytics.Our agency transformed itself from a traditional marketing agency into an inbound marketing agency because we know one fundamental thing – it works.
We hope you enjoy the Manifesto.
- Chris Knipper, CEO
1)To teach our clients, prospective clients and the general public how to implementcontent marketing the correct way.2)To attract new prospective customers into our own pipeline.
Forward
Forward
by Chris Knipper, CEO of Kuno Creative
by Chris Knipper, CEO of Kuno Creative
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The Content Marketing Manifesto
The Content Marketing Manifesto - Your Key to Inbound
Marketing Success
by Kuno Creative: http://www.kunocreative.com/
Marketing Success
by Kuno Creative: http://www.kunocreative.com/
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