More Praise for
from Around the World
“Turbulence is erratic—and it’s unpredictable. Nevertheless, we must handle it. In
Kotler and Caslione don’t just remind us to pay attention to early signs;they give business leaders an outstanding map for how to successfully navigate acompany through crises.”
—FriedrichvonMetzler,Member,Partners’Committee,B.Metzler seel. Sohn & Co. Holding AG
“Turbulence and unpredictability are the inevitable realities of the next few years.We are in truly uncharted waters,with no good maps.
will help your organ-ization to navigate without one. This incredibly useful and helpful book providesclear and practical guidance to the many difficult decisions that managers and lead-ers need to make in turbulent times. It is like having the authors and their wisdom at your side while having to ride the white waters of the rapids ahead.”
—PeterSchwartz,Monitor Global Business Network
“[A]n operations manual to help management teams guide their companies throughthis global disaster.
is a must read for those seeking a lifeline to save theirbusiness.”
—Ed Kaplan, Chairman Emeritus, Zebra Technologie
s“A very timely and practical book on how to manage and market the enterprisethrough prolonged turbulence. The Chaotics Management System provides an excel-lent blueprint for making each major business function more resilient.”
—Jagdish N.Sheth, Ph.D., Charles H. Kellstadt Professor of Marketing, Goizueta Business School,Emory University, Atlanta, GA; author of
The Self-Destructive Habits of GoodCompanies:. . .And How to Break Them
is about real events in real time. World authorities on marketing and strat-egy Philip Kotler and John Caslione address the global financial crisis with experience,wisdom,andhands-onadvice.”
—Dr.EvertGummesson,ProfessorofMarketing,Stock-holm University School of Business, Sweden; author,
Total Relationship Marketing
provides rich food for thought in turbulent times. This book helps you tomore deeply understand the crisis. And only if you understand will you avoid mak-ing the fatal mistakes, which are the greatest danger in a time of crisis.”
—HermannSimon, Chairman, Simon-Kucher & Partners Strategy & Marketing Consultants; author,
Hidden Champions of the 21st Century
“Today, few business leaders really understand what will change in their industriespost the2008–2009credit crunch.Everyindustrywillbeplayingby newrules.
is essential reading for those who want to be winners during these turbulent anduncertain times.”
—Stefan Barden, Chief Executive Officer, Northern Foods plc, UK
Philip Kotler and John Caslione make sense of the new turbulentworld order.
provides a powerful and timely guide to the new realities.”—
Stuart Crainer, editor of
Business Strategy Review;
creator of the Thinkers 50, UK
provides business leaders with an invaluable framework to help themguide their enterprises wisely through the turbulence of contemporary markets.The definitive navigational map for every business leader today and for our chaoticfuture.”
—Walter Giorgio Scott, Distinguished Professor, Università Cattolica del Sacro Cuore, Milan, Italy