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Chaotics - The Business of Managing and Marketing in the Age of Turbulence (Philip Kotler) 2009

Chaotics - The Business of Managing and Marketing in the Age of Turbulence (Philip Kotler) 2009

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Published by Đinh Duy Hưng

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Published by: Đinh Duy Hưng on May 03, 2012
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More Praise for
from Around the World
“Turbulence is erratic—and it’s unpredictable. Nevertheless, we must handle it. In
Kotler and Caslione don’t just remind us to pay attention to early signs;they give business leaders an outstanding map for how to successfully navigate acompany through crises.”
—FriedrichvonMetzler,Member,PartnersCommittee,B.Metzler seel. Sohn & Co. Holding AG 
“Turbulence and unpredictability are the inevitable realities of the next few years.We are in truly uncharted waters,with no good maps.
will help your organ-ization to navigate without one. This incredibly useful and helpful book providesclear and practical guidance to the many difficult decisions that managers and lead-ers need to make in turbulent times. It is like having the authors and their wisdom at your side while having to ride the white waters of the rapids ahead.
—PeterSchwartz,Monitor Global Business Network 
“[A]n operations manual to help management teams guide their companies throughthis global disaster.
is a must read for those seeking a lifeline to save theirbusiness.”
—Ed Kaplan, Chairman Emeritus, Zebra Technologie 
s“A very timely and practical book on how to manage and market the enterprisethrough prolonged turbulence. The Chaotics Management System provides an excel-lent blueprint for making each major business function more resilient.”
—Jagdish N.Sheth, Ph.D., Charles H. Kellstadt Professor of Marketing, Goizueta Business School,Emory University, Atlanta, GA; author of 
The Self-Destructive Habits of GoodCompanies:. . .And How to Break Them
is about real events in real time. World authorities on marketing and strat-egy Philip Kotler and John Caslione address the global financial crisis with experience,wisdom,andhands-onadvice.
—Dr.EvertGummesson,ProfessorofMarketing,Stock-holm University School of Business, Sweden; author,
Total Relationship Marketing
provides rich food for thought in turbulent times. This book helps you tomore deeply understand the crisis. And only if you understand will you avoid mak-ing the fatal mistakes, which are the greatest danger in a time of crisis.”
—HermannSimon, Chairman, Simon-Kucher & Partners Strategy & Marketing Consultants; author,
Hidden Champions of the 21st Century
“Today, few business leaders really understand what will change in their industriespost the2008–2009credit crunch.Everyindustrywillbeplayingby newrules.
is essential reading for those who want to be winners during these turbulent anduncertain times.
—Stefan Barden, Chief Executive Officer, Northern Foods plc, UK 
Philip Kotler and John Caslione make sense of the new turbulentworld order.
provides a powerful and timely guide to the new realities.”
Stuart Crainer, editor of 
Business Strategy Review;
creator of the Thinkers 50, UK 
provides business leaders with an invaluable framework to help themguide their enterprises wisely through the turbulence of contemporary markets.The definitive navigational map for every business leader today and for our chaoticfuture.”
—Walter Giorgio Scott, Distinguished Professor, Università Cattolica del Sacro Cuore, Milan, Italy 
provides an extremely valuable guide to help managers transform chaos intoorderandtakeadvantageof marketturbulencetostrengthencompanyleadership.Thisreading is a must.”
—Fernando Trias de Bes, economist and writer, ESADE Business School, Barcelona, Spain; coauthor,
Lateral Marketing
“With the financial tsunami, Kotler and Caslione keenly proposed a significant newtheme—
—to help design more management and marketing resilience incompanies aiming to steer profitably through the turbulence. This book movesbeyond static equilibrium economic theory to dynamic management and marketingtheory.”
—Professor Taihong Lu, Sun Yat-sen University; Director, China Marketing Research Center; coauthor,
Marketing Management—A China Perspective
“The appearance of 
is extremely important at a time when many economistsand financial experts are guessing—with most only giving belated explanations of theworld financial crises. Kotler and Caslione have a clear view of the present economicsituation, emerging trends, and even more valuable, they give practical advice on howbusiness leaders can successfully navigate through the new turbulent economy.
should be the reference book for every businessman in ‘The Age of Turbulence.’”
—Alexander Izhorsky, Ph.D. in economics; CEO of the Association of Marketing Research, Russia; Editor-in-Chief of the international magazine 
“A book that should have been written ten years ago and is much in need today hasfinally arrived.
offers concrete recommendations in a systematic way, pro-viding much needed hope in the midst of the current global economic crisis.
gives business leaders critical insights and a roadmap of systems and toolsessential for today’s new conditions—unpredictable turbulence. The authors’ evi-dence is compelling, their analysis incisive, and their advice priceless for thriving inthe age of turbulence.”
—Linden R. Brown, Chairman, MarketCulture Strategies,Inc., Australia 
“Like turning on a bright light in a room of darkness,
illuminates today’sformidable challenges and goes that extra step to provide a clear and practical frame-work for mastering the turbulence. An important and timely contribution to man-agement and marketing.”
—Randall Ringer, Managing Partner, Verse Group, LLC 
“With mastery, Kotler and Caslione describe “The New Normality of Turbulence”and elaborate on its implications for all the functions in business. The ChaoticsManagement System is timely and will be a lasting contribution to management.”
—Eduardo Braun, Corporate Director, HSM Global 
“The metaphor of turbulence in nature is brilliant because it leads seamlessly intothe need for an‘early warning system’ for business. Weather forecasters have been atthis a long time, and while we can’t prevent the tornado, drought, or hurricane, wecan prepare for it. Businesspeople must do the same. . .and the authors help you dothat with tools and strategies.”
—Joe Plummer, Columbia University and OlsonZaltman Associates 

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