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Facebook Pages 101

Facebook Pages 101

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Published by Vidar Brekke
Facebook "Pages" represents an inexpensive way for organizations and brands to establish a social networking presence. Pages can be used to create brand awareness, generate leads, introduce a product/campaign, improve reputation, collect data/content, keep an ongoing dialogue with customers.
Facebook "Pages" represents an inexpensive way for organizations and brands to establish a social networking presence. Pages can be used to create brand awareness, generate leads, introduce a product/campaign, improve reputation, collect data/content, keep an ongoing dialogue with customers.

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Published by: Vidar Brekke on Dec 20, 2008
Copyright:Attribution Non-commercial

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09/14/2012

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Courtesy of Social Intent, LLC. © 2008
Facebook Pages101
1.
 
Leveraging Facebook2.
 
Demographics3.
 
Facebook Channels4.
 
Facebook Pages5.
 
Example of a Page6.
 
Creating Page “Fans”7.
 
Marketing Your Page8.
 
Tactical Considerations9.
 
Executive Team
 
Courtesy of Social Intent, LLC. © 2008
   L   e  v   e   r   a   g    i   n   g   F   a   c   e    b   o   o    k
Facebook Pages represents aninexpensive way for organizationsand brands to: 
 
Create brandawareness
 
Generateleads
 
Introducea product/campaign
 
Improvereputation
 
Collectdata/content
 
Keep anongoing dialogue withcustomers
What’s your Facebook Strategy? 
1
Organizations from the Humane Society toDunkin’ Donuts have Facebook Pages
 
Courtesy of Social Intent, LLC. © 2008
   D   e   m   o   g   r   a   p    h    i   c   s
 
 Who’s on Facebook?
 –
 
Over 90 Million active users
 –
 
 Approximately 1 million new users a week 
 –
 
250,000+ new users a day 
 –
 
5th most visited site
 –
 
57% of U.S. Facebook users are outof college
 –
 
Over 50% return daily and spend20+ minutes
 Source: Facebook
 –
 
85 percent of US consumers believecompanies should interact withthem via social media
 
 Source: “Business in Social Media” 2008 Cone.
 Source: Quantcast 
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