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DataTree ConneXions Chooses Decipher’s Beacon Market Research Survey Platform

DataTree ConneXions Chooses Decipher’s Beacon Market Research Survey Platform

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Published by Joshua Allen
Intuitive design, ease-of-use and efficiency of the research software suite cited as primary reasons for selection
Intuitive design, ease-of-use and efficiency of the research software suite cited as primary reasons for selection

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Categories:Types, Business/Law
Published by: Joshua Allen on May 04, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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DataTreeConneXionsChoosesDecipher’sBeaconMarketResearchSurveyPlatformIntuitivedesign,ease-of-useandefficiencyoftheresearchsoftwaresuitecitedasprimaryreasonsforselectionLondon,UK,May04,2012--Decipher,acomprehensivemarketresearchservicesandtechnologyfirm,todayannouncedthatDataTreeConneXionsLtd.hasselectedBeaconasitssurveyplatform.DataTree,aprofessionalmarketresearchdataprocessingfirmbasedinLondon,choseBeaconbecauseitprovidesacomprehensivesolutionspecificallydesignedforrunningmarketresearchprojectsasefficientlyandeffectivelyaspossible.Decipher’sBeaconplatformallowsuserstobuildanddeployonlinesurveystotargetaudiences,whileprovidingdeepdatacollectioncapabilitieswithasimple-to-use,graphicinterface.AndrewSprowell,managingdirectorforDataTreeConneXionssaid,“WechosetopartnerwithDecipherandusetheBeaconplatformforanumberofreasons.WewereimpressedbyhowourteamproductivityincreasedwithBeacon,allowingustoswitchbetweenusinganintuitivegraphicinterfaceorusingprogramminglanguagedependingonoursurveyingneeds.Thesoftwarehasclearlybeendevelopedbyusers,withusersinmind,whichresultsinalogicalandintuitiveenvironmenttoworkwithin.Thedatareportingportalgivesustheabilitytoprovideeasilyconsumed,in-depthinformationtoclients.”Beacon,whichwasinitiallyreleasedin2010,isthefirstproductofitskindtomarryease-of-usewithapowerfulsurveyprogrammingsystemandbuilt-infunctionalityforauthoringcustomizedsurveys.SinceitsreleasetheBeaconplatformhasexpandedtoincludemobilecapabilities,reportingcustomizationanddigitalfingerprinting.Themarketresearchplatformalsoincorporatesfunctionssuchasqualitycontrolreviewtools,datacleaning,archiving,andcomprehensivereportingincludingfieldmonitoringanddashboardingtoolsDataTreewilluseBeacontocontinuetoprovidethoughtfulinformationprocessingforclients,andutilizetheprogram’spowerfuldatacollectioncapabilitiestosupplyclientswithtargetedresearchinformation.JaymePlunkett,CEO&co-FounderofDeciphersaid“We’reexcitedaboutourpartnershipwithDataTreeandwe’reconfidentthatthisrelationshipwillservetoenhancethetechnologyandservicesweprovideformarketresearchclientsinavarietyofindustries.”AboutDataTreeConneXionsDataTreeConneXions,basedinLondon,isawell-establishedcompanyofinformationprocessingprofessionalswithawealthofexperienceinmeetingtheneedsofmarketresearchers.AdeepknowledgeandunderstandingofmarketresearchdataanditsimplicationsallowsDataTreetoprovidequalityserviceandtechnicalexpertise.TheDataTreeteamisheadedupbydataprocessingprofessionals,whohavemanyyearsofmanagementexperienceatleadingmarketresearchcompanies.http://www.datatree.co.ukAboutDecipherAmarketingresearchservicesprovider,Decipherspecializesinonlinesurveyprogramming,sampling,datacollectionanddatareporting.UtilizingproprietaryWeb-basedapplications,Decipherintegratesstate-of-the-arttechnologywithtraditionalresearchtechniques.Decipherisallaboutuncoveringopportunitiesinwhateverterritoryisexploredwithclients.Asatruepartner,Decipherisn’tinterestedinjustdata,butalsoaboutwhatthatdatarepresentsforeachclient.Thecompanyfocusesontechnologyandresearchsystemsthatbringdatatolife,andindoingso,helpsrevealhowevenseeminglysmalldiscoveriescanyieldmeaningfulinsights.DecipherisheadquarteredinFresno,California,withofficesinLondon,LosAngelesandPortland,Oregon.http://www.decipherinc.com

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