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Table Of Contents

a. Background and inception of the company
Milestones:
Vision:
Mission:
Quality policy:
e. Area of operation
f. Ownership Pattern
Shareholding Pattern
G. Competitors Information
g. Infrastructure Facilities
h. Achievement and awards
K. Future growth and prospects:
Description:
7s with reference to the company
1. STRUCTURE:
2. STRATEGY:
4. STYLE:
5. STAFF:
TABLE SHOWING DIFFERENT CATEGORIES OF WORKERS IN KSE Ltd
6. SKILLS:
7. Shared values :
SWOT Analysis
Internal factors are;
External factors are;
Probably the strangest message from a SWOT analysis is following
Elements:
Strength
Weakness
Analysis of financial statement
Financial and operational performance:
General introduction:
Statement of problem
Objectives:
Research methodology:
RESEARCH DESIGN
TYPE OF RESEARCH
Descriptive Research:
NATURE OF RESEARCH
obtained in the survey
TYPE OF QUESTIONS
TYPE OF QUESTIONNAIRE
TYPE OF ANALYSIS
SOURCE OF DATA
1. PRIMARY DATA
2. SECONDARY DATA
METHODS OF COLLECTING PRIMARY DATA
Interview Method
SELECTION OF THE SAMPLE/SAMPLING PLAN
Sample Size
Sample Population
Sampling Methods
SECONDARY DATA COLLECTION
THEORY CONCEPT
SALES PROMOTION HAS DUAL OBJECTIVES:-
MARKETERS TAKE SALES PROMOTION ACTIVITIES FOR THE FOLLOWING REASONS:-
ROLE OF PROMOTION:-
Promotion is generally sub-divided into two parts:
Below the line promotion:-
PRODUCT:-
PRICE:-
PLACE:-
NINE ELEMENTS TO THE COMMUNICATION PROCESS
SCOPE AND IMPORTANCE OF SALES PROMOTION:
Why?
SALES PROMOTION OPPORTUNITIES AND LIMITATIONS
LIMITATIONS
MAJOR CONSUMER PROMOTIONAL TOOLS:
SELLING:
LABELING:
PACKAGING:
ADVERTISING:-
ADVERTISING IS MAINLY FOR THE PURPOSE OF:-
KINDS OF ADVERTISING:-
Indoor advertising media:-
Outdoor advertising media:-
Direct mail advertising: -
Display advertising media:-
Direct mail –
E -MAIL MESSAGES –
Magazines --
Newsletters –
Newspapers (major) -
Newspapers (neighborhood) –
Online discussion groups and chat groups –
Posters and bulletin boards –
Radio announcements –
Telemarketing –
Television ads --
Web pages –
Yellow pages –
Articles that you write –
Press kits –
Press releases or news alerts --
Public service announcements (PSA) s –
Annual reports –
Collaboration or strategic restructuring -
Networking –
Novelties –
Relationships with key stakeholders –
Special events –
Special offers –
The following are the sales promotion tools adopted by the KSE Ltd:
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Published by Shihab Muhammed

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Published by: Shihab Muhammed on May 04, 2012
Copyright:Attribution Non-commercial

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10/06/2012

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