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"A SURVEY REPORT ON CONSUMER BUYING BEHAVIOUR OF ICICI PRUDENTIAL" by Abhishek

"A SURVEY REPORT ON CONSUMER BUYING BEHAVIOUR OF ICICI PRUDENTIAL" by Abhishek

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Published by Abhishek Roy.
A SURVEY REPORT ON CONSUMER BUYING BEHAVIOUR OF ICICI PRUDENTIAL
SUBMITED BY ABHISHEK ROY
A SURVEY REPORT ON CONSUMER BUYING BEHAVIOUR OF ICICI PRUDENTIAL
SUBMITED BY ABHISHEK ROY

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Published by: Abhishek Roy. on Dec 21, 2008
Copyright:Attribution Non-commercial

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12/15/2014

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A SURVEY REPORT ONCONSUMER BUYINGBEHAVIOUR 
Submitted To, Submitted by,Mahesh Bhingarde Abhishek RoyPGDIMROLL NO-9(NMIMS)
 
 
ACKNOLEDGEMEMT
I am very thankful to ICICI PRUDENTIAL who has given methis opportunity to make this project.I am greatly thankful to MR. HARENDRA PANDEY (MANAGER-MRPL), who has given me direction and support that how tocomplete this project.I would like to give thanks to our fallow classmates and ITlabs.I would like to thanks to all other who helped me directly orindirectly towards completion of my project.Abhishek Roy
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Content
1. AboutPromoters................................................................42. The Company………………………………………………….53. MANAGEMENT TEAM & BOARD OF DIRECTOR……….115. Consumer analysis………………………………………….126. Competition analysis……………………………………….147. PROCESS/METHODOLOGY OF STUDy…………………168. DATA COLLECTIONS………………………………………199. DATA INTERPRETATION GENERAL CONCLUSION….2110. CONCLUSIONS…………………………………………….3114. Recommendation………………………………………….3215. QUESTIONER………………………………………………3516. Reference…………………………………………………...37
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