Merchandise

presentation refers to the most basic ways of presenting merchandise in an orderly , understandable , easy to shop & find the product format. A neat merchandise presentation helps customers find products easily

 Grouping

items makes it easy to buy Place items in such a way that selecting & decision making is faster(e.g Belt with trousers) Use Vertical space but not too high nor too low

 Know

the right fixture for merchandise Place merchandise in a way such that the range of style is visible.

1.

2.

Fresh Arrivals- 2Ways,4 Ways & Nesting Table with appropriate signage New Arrivals Oddments/Cut Size Displayed at the back of the department on a round rack-with special offer sign(4 Way can also be used for cotton wear skirts , top etc).

 Fixtures

in a department should be aligned in neat rows from front to back. Aisle Fixtures must have a spacing of not less then 3 feet between them. Cross merchandise wherever possible the more merchandise you cross , the more sales will happen.

 Nesting

tables must never be placed on the

aisle. Aisles are- strictly- customer areas, to browse through the merchandise. Nesting tables must always be neatly stacked.

 Color
Coordinates Brand Price

Name

 Colors:-

People see colors buy colours Coordinates :- Fashion Clothing dominance by coordinates Brand Name:- Cosmetics Dominance by Brand : Mabellion , Chambor ,Revlon ,lakme Price :- Value driven store like Bigbazaar

1.

i.
ii. iii.

iv.
v.

Books Kids Fiction Classics School Books Cooking

i.
ii. iii.

Special Section Best Sellers Famous Classics New Arrivals/Launches

1.

2.
3. 4. 5.

Continental A to Z Thai A to Z Indian A to Z Chinese A to Z

Sea Food A to Z

 It

has to be placed Category wise , sub categorized according to color i.e gift pens , gel pens etc. Gel pens color wise all black gel pens together All red gel pens together

a)

Small items like sharpeners ,erasers , etc. go into cane baskets.

b)Folders need to be divided into sections (with tread with clip etc.)

 Then

with in a section , arrange folders size-wise.

c) Note books have to be kept in a single line, 4 line etc.(Size Wise)

a) b)

Gift items must have a signage. Size of the signage must be at least 3*3

a)

b)

Details about price, product & brand can be mentioned Photo frames must be kept according to type-

Similar one goes together e.g wooden, metal, glass etc. With in a group , they must be kept size- wise.

a)

CDs be it music or movies have to be displayed category wise. For example music can be arranged in the order of Classical , instrumental , rock etc.

b) Arrange the CD titles in alphabetical order in their sections. Like, with in the Hindi movies section , arrange the New Arrivals alphabetically.

(c) Special sections at entrances or focal points make the display more interesting for e.g Harry Potter Hits.

a)

b)

Arrange category wise scented candles, floating candles etc. Fragrance wise Lavender,rose

a)

Once the merchandise for ladies ,kids & men have been separated , divide the items into categories like formal ,casual ,sports , etc.

b) Display shoes in clusters/group not in a straight line.

a)

b)

Kept either brand wise or price wise , as per the store format value store ,life style store & luxury store. In a value driven store The best way to sell is through pricepoint e.g Big

 In

a value driven store The best way to sell is through pricepoint e.g Big Bazaar

c)In a lifestyle store , display brandwise e.g Nokia , Motorola & Samsung.

d)In a luxury driven store , keep the merchandise category wise e.g basic models , music phones , business phones etc.

 Always

try to define sections e.g infants , girls , boys etc. not mix the good brands with the not- so- good brands e.g Indian toys & Chinese toys.

Do

 Keep

toys category wise with in a brand Barbie dolls Stuffed toys