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Merchandising Presentation

Merchandising Presentation

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Published by mallikasingh
About Merchandise Presentation in Malls
About Merchandise Presentation in Malls

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Published by: mallikasingh on May 05, 2012
Copyright:Attribution Non-commercial


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Merchandise presentation refers to the mostbasic ways of presenting merchandise in anorderly , understandable , ‘easy to shop’ &‘find the product’ format.
A neat merchandise presentation helpscustomers find products easily
Grouping items makes it easy to buy
Place items in such a way that selecting &decision – making is faster(e.g Belt withtrousers)
Use Vertical space but not too high nor toolow
Know the ‘right’ fixture for merchandise
Place merchandise in a way such that therange of style is visible.

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