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Email on Mobile Devices

Email on Mobile Devices

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Published by Vijayendra Mohanty
Source: http://mailchimp.com/resources/guides/email-on-mobile-devices/
Source: http://mailchimp.com/resources/guides/email-on-mobile-devices/

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Published by: Vijayendra Mohanty on May 05, 2012
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05/05/2012

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MailChimp Study:
 Email on MobileDevices
 As an email company, we see our customers thinking more and more about how theycommunicate with readers on small screens—namely on mobile devices via HTML emails.We know to design or mobile rst, but what does that mean or HTML emails being readon iPhones and Android devices? We wanted to nd out what people really want when theyread email on their smartphones.We spent our months researching the way email is consumed on mobile devices in an eortto dene best practices or this communication channel.
 
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Industry Numbers
Device Sales Third Quarter, 2011
Mobile-email usage is skyrocketing as sophisticated mobile devices permeate the consumermarket. In early 2011, smartphone sales nally outsold PCs, marking a turning point in theway we consume digital content (1). Even more astonishing, in the ourth quarter o 2011,more iPhones were sold than babies were born (2). Rumor has it that many o those babiesentered the world with a mobile device in hand.Despite this staggering iPhone statistic, Android is still leading in total devices shipped toretailers, but Apple is still gaining ground. Nokia and Blackberry (Research in Motion) aresteadily losing traction in the smartphone market.Phone Tracker shows Android devices still command the lion’s share o the mobile market,but iPhone continues to gain signicant ground.
Figure 1
/ Research conducted by IDC Worldwide Quarterly Mobile
1: Weintraub, S.. “Industry rst: Smartphones pass pcs in sales.” Fortune Magazine. Fortune Magazine, 2011.Web. 28 Mar 2012. <http://tech.ortune.cnn.com/2011/02/07/idc-smartphone-shipment-numbers-passed-pc-in-q4-2010/>.2 Panzarino, M.. “More iPhones sold than people born every day.” The Next Web. The Next Web, 2012. Web. 28 Mar2012. <http://thenextweb.com/apple/2012/01/25/there-are-now-more-iphones-sold-than-babies-born-in-the-world-every-day/>.

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