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Interactive Content and Convergence_2006

Interactive Content and Convergence_2006

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Published by Youssef Rahoui

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Published by: Youssef Rahoui on Dec 21, 2008
Copyright:Attribution Non-commercial


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Interactive contentand convergence:
Implications for theinformation society
A Study for the European Commission(DG Information Society and Media)
By Screen Digest Ltd, CMS Hasche Sigle,Goldmedia Gmbh, Rightscom Ltd
Final Report
October 2006
Interactive content and convergence: implications for the information society2
Interactive content and convergence:Implications for the information society
Published October 2006 byScreen Digest Limited
Screen Digest, Rightscom,Goldmedia, CMS Hasche Sigle
Ben Keen, Vincent Letang 
Tom Humberstone, LeanderVanderbijl
Screen Digest LimitedLymehouse Studios30/31 Lyme StreetLondon NW1 0EE
+44/20 7424 2820
+44/20 7424 2838
The opinions expressed in this study are those of the authors and do not necessarilyreflect the views of the European Commission.The observations, opinions or suggestions in this report do not necessarily reflect theopinion of the authors, unless explicitly marked as such.
Deliverables of the study
Volume One: Executive summary and Main Final Report [this document]Volume Two: Annexes
Contact: Vincent.Letang@screendigest.com
3Screen Digest, Goldmedia, Rightscom, CMS Hasche Sigle
able of contents 3List of figures 7Executive summary and main findings 11Introduction 19
Consultation of stake-holders 20axonomy and definitions of digital contentservices 22
Digital distribution of content 25
1.1 Te opportunities and challenges of digital convergence 251.2 Digital distribution of content:state-of-play, market data and perspectives 29
1.2.1 Penetration of enabling technologies 291.2.2. Uptake of digital contentdistribution 33
1.3 Te challenges to digital distribution 39
1.3.1. Category 1: echnology issues 401.3.2. Category 2: Content right issues 401.3.3. Category 3: Piracy 401.3.4. Category 4: Legal and regulatory issues401.3.5. Category 5: Competition issues 411.3.6. Category 6: Economic and businessobstacles 41
Part two: focus on specific content industries 43
2.1 Music 43
2.1.1 Value chain and market trends 432.1.2 Main obstacles 49
2.2 Movies 58
2.2.1 Value chain and market trends 582.2.2 Legal/regulatory obstacles 632.2.3 echnical obstacles 642.2.4 Economic obstacles 662.2.5 Case study 2: iscali UK 70
2.3 elevision 71
2.3.1 V Value chain and market trends 712.3.2 Generic obstacles to digital V distribution 802.3.3 ‘Red button’ interactive V 852.3.4 Walled garden networks 862.3.5 Online V (Internet based V) 872.3.6 IPV 882.3.7 Mobile television 882.3.8 Case study 3: Fremantle Media 892.3.9 Case study 4: PAC terms of tradeagreement (Best practice) 91
2.4 Games 93
2.4.1 Summary of main roadblocks 932.4.2 Digital value chain 932.4.3 Market trends 962.4.4 General obstacles to digitaldistribution of games 1042.4.5 Digital download of games 1132.4.6 Games on Demand 1142.4.7 Online gaming 1152.4.8 Interactive V games 1162.4.9 Case Study 5: IntroversionSoftware 118
2.5 Radio 120
2.5.1 Introduction 1202.5.2 Summary of main findings 1202.5.3 Value chain and market trends 1252.5.4 Broadcast Digital Radio 1272.5.5 Online-Radio and Podcasting 1352.5.6 Mobile Digital Radio 1402.5.7 Case Study 6: Visual radio 1452.5.8 Case study 7: DAB in Swedenand the UK 148
2.6 Publishing 151
2.6.1 Summary of main findings 1512.6.2 Digital value chain and markettrends 1512.6.3. Market data 1602.6.4 echnical roadblocks 1642.6.5 Economic roadblocks 1662.6.6 Legal and regulatory roadblocks 170
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