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New Network Look: Hairy, Fat

New Network Look: Hairy, Fat

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Published by Fred Seibert
Where they got the M in the MTV and other epic quests for corporate identity.

By Jean Bergantini Grillo

Cablevision Magazine
June 7, 1982

The MTV logo: http://fredseibert.com/post/68774160/mtv-music-television-the-logo
Where they got the M in the MTV and other epic quests for corporate identity.

By Jean Bergantini Grillo

Cablevision Magazine
June 7, 1982

The MTV logo: http://fredseibert.com/post/68774160/mtv-music-television-the-logo

More info:

Published by: Fred Seibert on Dec 21, 2008
Copyright:Attribution Non-commercial

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09/13/2012

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original

 
Variations
ona
theme:theM1Vlogo
Is
constantly
claangtn.g;
it
has
a
Ureo!
itsown.
Nickelodeon.'sIs
describedaspushable.pullable
and
versatile.
',I
Wheretheygot
the
Minthe
MTVand
other
epicquests
forcorporateidentity.
By
JeanBergantini
Grino
Theoriginal'MTVlogostarted
our
asa
poorl~'executed
Polaroid
shotofa
handholdingatomato.DespiteUscasualcharm.
it
neversawthelightofday.Creatinganetworkvchannelorcorporateidentityisbothasubtleandruthlessthing.Whenwelookatthechangesundergone
by
the
lOsofl-mo..
Nickelodeon,SbowHOIe
and
TheEntertainmentChannel,whimdearlyworksintunewiththe
all-importantcorporatemessage,
Thisis
why
theMTV:MusicTelevisionstory
Is
agood
placeto
start,
Ittells
howbreakingall
 
therulescanmake
Ion
asuperbmarketinggame.ThegraphicartistsatManhattanDesignwerehiredinMayof1980
by
FredSeibert
WASEes
vicepresidentofcreativeservices.TheirtakwastogiveanimagetoWarnrsplannedrockandpopbasiccablechannel.ieibertnotonlylikedthenewly-formedgroup'swork,hehadgrownupwithitsfounder,Frank
Oltnsky,
inHuntington.LongIsland."Wewenttoelementaryschooltogether."elbertexplains."I'veknownFranksincewasfouryearsold:Moreimportant.Seibertsay,,Wehadlistened
together
totheBeachBoysandtheBeatleswhentheyfirstcarneout."elbert,freshoutofprogramming
radio
tatlons,wasinchargeofcreatingunIdentity
ror
whatwasthencalledTheMusicChannel.Hewaslookingforsomethingwhichcapturedhisownyouthfulrapturewithcontemporarymusic.Hewasalsolookingtoworkcheap.ThePolaroidsent
by
ManhattanDesignwas
meant
torepresentaroughapproxfmationofahandembracingamusicalnote.Improvisedonthespot.thephotoshowsadimly
lit
armthru
t
outwitharipetomatoinhand.Apencilrepresentsthe"note'sstemandincludes
Q
paper
nag
taped
fathe
eraser.Thedrawingwhichresultedwasneverthelessahit.
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