FOR IMMEDIATE RELEASESCRIBD LAUNCHES QUALIFIED PUBLISHER PROGRAM TO OFFER PUBLISHERS ADVANCED FEATURESAND COPYRIGHT PROTECTIONFree Solution Lets Publishers Block Copyright Violations Before They Occur and Control How Material isDistributed and Viewed By Fast Growing Community of More than 10 Million ConsumersSAN FRANCISCO, Calif., December 20, 2007— Scribd, the leader in online document sharing andpublishing, announced today an initiative to work with publishers through its Qualified PublisherProgram (QPP). The program offers a variety of premium features and enables publishers to proactivelyfight piracy by providing control over the distribution and viewing of their copyrighted materials.Scribd’s new QPP works in conjunction with copyright holders and automatically blocks uploads of thecopyrighted content by non-rights holders. Scribd uses its new Text Matching System (TMS) to comparedocuments that users upload against those contributed to the filter by copyright holders. Attempts toupload content identified as copyrighted and deemed to be infringing are automatically stopped byScribd’s TMS.The new copyright protection system is a departure from the status quo for the publishing industry.Until now, online repositories have had no choice but to use DMCA takedown notices to regulatecopyright enforcement. This means that infringing content is left online until the rights-holder requestsit be removed, which is a cumbersome and slow process.The QPP provides premium services to authors and publishers for distributing content to Scribd’smassive audience of avid readers, while also providing tools to protect against piracy. QPP(http://www.scribd.com/publisher/signup) provides publishers with a Scribd “Shelf” that they cancustomize with their own branding and use to securely store and distribute their content via the Scribdservice. Participating in Scribd’s new offering gives publishers a simple, hosted platform for publishingtheir documents, as well as a slew of features that would be costly and difficult to implement on theirown.Publishers who join Scribd’s QPP can manage their own distribution groups and integrate threadeddiscussions alongside their documents, resulting in instant feedback from readers. Qualified Publisherswill also have complete access to Scribd’s industry-leading set of publishing tools available to all Scribdusers, such as an embeddable document-viewing widget, complete control of download formats,lightning-quick and efficient search engine optimization, and analytics of user views and geography.Those eligible to be Qualified Publishers include eBook publishers, newspapers and periodicals,traditional book publishers, government agencies, trade journals, Scribd power users and others.Scribd is developing new features targeted at these high-volume authors and publishers. They includeadvanced metrics and the ability to track things such as sales conversions on Amazon from links inScribd documents directly from the Scribd site, allowing users to easily analyze the data and trafficaround their documents. Scribd is also building an API to enable custom integration with other websitesand the ability to develop applications powered by Scribd’s library. “We learned a lot watching Internet music and video companies deal with copyright issues and knew weneeded to address the problem upfront,” said Trip Adler, CEO and co-founder of Scribd. “The QPP’s TextMatching System puts the capability to protect copyrights in the hands of the publishers, and the initialresponse from the publishing community has been overwhelmingly positive.” Scribd’s shift to a proactive policy is the first of its kind and has helped the company secure partnerssuch as the World Public Library, an organization that has gathered the world’s largest collection of eBooks and eDocuments. The World Public Library is using Scribd to further its goal of promotingliterature and literacy to an even larger audience via the Web."We are committed to spreading classic works of literature and reference materials online," said JohnGuagliardo, Executive Director of the World Public Library. "We applaud the Scribd project for bringingtogether a community of writers with publications to freely share and provide an easy way forpublishers of all sizes to manage their content on the web."