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KFC New Product Plan

KFC New Product Plan



|Views: 23,218|Likes:
Published by lucky zee
this is a marketing plan( i thought so) of the KFC in PAKISTAN and is very good prepared just need a final touch in fonts and a little English improvement is also needed. hope it help's u
this is a marketing plan( i thought so) of the KFC in PAKISTAN and is very good prepared just need a final touch in fonts and a little English improvement is also needed. hope it help's u

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Published by: lucky zee on Dec 21, 2008
Copyright:Attribution Non-commercial


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Introduction of Company 
KFC is the world largest and most well known chicken restaurantchains with more the 10 thousand locations worldwide in 80countries. KFC and its franchised employees are more then 200thousand in all over the world. John Y Brown and Jerry Messy purchased KFC for USA for$2 million in 1964 that time KFC become a corporation. After fiveyears, Colonel buys 1
100 shares of KFC. In 1986, Pepsi Companypurchased KFC. Pepsi company changed the logo from Kentuckyfried chicken to KFC in 1991 and then in 1992 KFC 1000
restaurantopened in Japan and in 1994 9000
restaurant in china.KFC is the part of Tricon. Tricon is the world largest restaurantgroup, with in nearly 100 countries around the world. In 1997, KFCfranchised with Gray Mecanza International and started work inPakistan. With in nine years KFC has 26 branches in Pakistan.Rawalindi branch started work in 1999 and in Islamabad in August2002 and now in Pakistan; there are 43 branches of KFC.
KFC specialized in chicken and they says,
“No body’s cooking like KFC todayand we are the chicken experts”“There is no competitor for spicychicken which is made by KFC”
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Introducing New Product
Mission statement
“To be the leader in western stylequickservice restaurants throughfriendly service, good quality food andclean atmosphere
Goals of KFC
Build an organization dedicated to excellence.
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Consistently deliver superior quality and value in our productsand services.
Maintain a commitment to innovation for continuousimprovement and grow, striving always to be the leader in themarket place changes.
Generate consistently superior financial returns and benefitsour owner and employees.
To establish in Pakistan our position as leading WQSR (Western Quick Service Restaurant) chain, serving good value. Innovative chicken-based products. Consistently, providing a pleasant dining experience, with fastfriendly, in a clean and convenient location. At all times we must bededicated to providing excellent and delighting customers.
History of KFC
Since 1950’s KFC has grown at a remarkable pace from one road siderestaurant into an internationally renowned restaurant chain – The largestchain of chicken restaurants in the world. But non of this would havehappened had it not been for the persistence of one man
Colonel HarlandD. Sanders.
was born in 1890 and was only six when hisfather died and his mother had to go out to work to support the family.
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its good
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exclnt mkt plan...... i have got many knowledge from that report..... if u plz send me I shall very thankfull 2 u... aamirbilal87@yahoo.com
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