SAMPLES What is sample? A sample is a subset of a population that is used to represent the entire group as a survey.

TYPES OF SAMPLES Following are the two types of sampling. Probability sampling Nonprobability sampling

Probability sampling: Probability samples are selected to b e representative of the population. They provide the most valid result because t hey reflect the characteristics of the population from from which they are selec ted. EXAMPLES: Residents of a particular community, Students at an element ary school. TYPES OF PROBABILITY SAMPLING Following are the two types of Probability sampling. Random sample Startified sample

Random sample: The term random means. Each ind ividual in the population of interest has an equal likelihood of selection. It m eans that we cant just collect responses on the street and have a random sample.

Startified sample: A stratified sample is a mini-reproduction of a po pulation. Before sampling the population is divided into characterictics of impo rtance for the research. NONPROBABILITY SAMPLING: Non-probability samples are less desirable than probability samples. Non-probability samples can be increas ed by trying to approximate random selection. TYPES OF NONPROBABILITY SAMPLING Following are the types of Nonprobability samples Quota sample Purposive sample Convenience sample

Quota sample: Quota sample is that the researcher deliberately sets t he proportional of levels. Purposive sample: A purposive sample is a Non-representative subse t of some larger population and is constructed to serve very specific purpose. Convenience sample: It is an accidental sample although selecti on may be unguided but it is not a random.