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Category Management 1

Category Management 1

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Published by sam_sumit

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Published by: sam_sumit on Dec 21, 2008
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10/26/2010

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Category ManagementCategory Management
MarchMarch2424,,20020033
By Polpiya ThitivesBy Polpiya Thitives
The following material has been developed by Polpiya Thitivesa, Nestle for an oral presentation and discussion. Without theoral comments, the text is incomplete as a record of the presentation. The information presented is intended only for the discussion orto which it is addressed and may contain confidential and/or privileged material. Any review, reproduction, dissemination or other usetaking of any action in reliance upon, this information is prohibited.
“ “ “ “ “ “ There is no point in getting a producThere is no point in getting a producThere is no point in getting a producThere is no point in getting a producThere is no point in getting a producThere is no point in getting a producThere is no point in getting a producThere is no point in getting a producto the store faster and cheaper if ito the store faster and cheaper if ito the store faster and cheaper if ito the store faster and cheaper if ito the store faster and cheaper if ito the store faster and cheaper if ito the store faster and cheaper if ito the store faster and cheaper if i’ ’ ’ ’ ’ ’ s the wrong producs the wrong producs the wrong producs the wrong producs the wrong producs the wrong producs the wrong producs the wrong produc” ” ” ” ” ” 
Message from CEMessage from CEMessage from CEMessage from CEMessage from CEMessage from CEMessage from CEMessage from CE........
 
Scope of the Category Management SessionScope of the Category Management Session
The following material has been developed by Polpiya Thitivesa, Nestle for an oral presentation and discussion. Without the accompanying oral comments, the text is incomplete as a record of the presentation. Theinformation presented is intended only for the discussion or entity to which it is addressed and may contain confidential and/or privileged material. Any review, reproduction, dissemination or other use of, or taking of anyaction in reliance upon, this information is prohibited.
TheThecommon approachcommon approachin managing categoryin managing categorybetween manufacturers and retailersbetween manufacturers and retailers..Scope of thisScope of thissharing session will focus onsharing session will focus onthe foundationthe foundationand forand foracademic purposesacademic purposes..Although, it is not suggested that there is only oneAlthough, it is not suggested that there is only oneway to perform category management, the approachway to perform category management, the approachoutlined here isoutlined here issupported by the ECRsupported by the ECR..
 
AgendaAgenda
The following material has been developed by Polpiya Thitivesa, Nestle for an oral presentation and discussion. Without the accompanying oral comments, the text is incomplete as a record of the presentation. Theinformation presented is intended only for the discussion or entity to which it is addressed and may contain confidential and/or privileged material. Any review, reproduction, dissemination or other use of, or taking of anyaction in reliance upon, this information is prohibited.
Category ManagementCategory Management((CMCM))OverviewOverview
Category ManagementCategory Management88foundation stepsfoundation steps
Category Management RevolutionCategory Management Revolution
Knowledge SharingKnowledge Sharing((Q & AQ & A))

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