Same colours madepredominant throughoutthe album and magazineadvert with the black background on the back and the black font on thefront album cover. Usedthe pink spine to co-ordinate with the pinks onthe front of the albumcover. Sexy and femininecolours to promote our artist as this typical popstereotype
someoneRihanna is presented as.Used this particular image ofleaning up against the wall toshow the artist as a casual,relaxed young girl having aswig of wine. Following theimage of most pop stars at thiscurrent time such a Katy Perryand Rihanna that showdrinking and going out in afun manner. The bottle of winesymbolises the songs title
‘Cheers’ and our whole
message throughout thevideo of teenage drinking,obviously aiming at a higher age range of 17-25 to avoidthe younger audience beinginfluenced by the video.
White writing tostand out againstthe black background and
match the artists’
white costumingand whiteness ofthe barcode. Plainand simple toensure the
taken away fromthe image.
Laura Mulvey, male gaze
Laura Mulvey says thatmen see women as voyeuristic objects to stare andlure after as they desire to be with that particular woman. Our image adhered to this theory as wedressed the artist in the short dress to influence thewomen audience to aspire to be like her, reflectingpersonal identity but to also engage the maleaudience as if they enjoy this type of music anyway,they will be more influenced to buy the album witha stereotypical young woman on the back of thecover. However Rihanna herself often takes her outfits outrageously too far and we felt to take it tothose extremes was inappropriate for the respectfulfun message we were trying to convey
The spine ofthe album usestheconventionalcolours ofdifferentshades of pink and jet black as well as theswirly imagesto match thecurly font onthe front of thealbum cover.