business ecosystem, many companies may unwittingly lock themselves in anisolated panic room instead of taking strategic steps to evolving and growing thebusiness opportunity that exists today.General advice is just that, general. One prevailing set of strategies andrecommendations doesn’t apply to all.In a conversation with veteran CEO and financier Steve Larsen, currently co-founder of Krugle, Inc., he advised, "Of course, don’t be stupid. Have enoughcash to run your business, but I think the doom and gloom crowd are getting toomuch airtime. Look for opportunities. Difficult times are when they’ll most likelyoccur. When we’re at ‘steady state’ and things are normal, good opportunities aremuch harder to find with GREAT opportunities nearly impossible. It is duringperiods of tumult and transition when you can spot things that lead to thegreatest returns - if you are alert. So be alert."In every recession, abundant opportunities are inherently rife. To simply believethat this is a generic time to step off of the playing field to warm benches or takea seat in the spectator bleachers in the hopes of emerging once again to readilyhave a shot at winning the game is illogical. Business, and customers, do notstop making decisions – they’re just more discerning during volatile economicclimates. But make no mistake, if you choose to stop vying for customer attention, the world will move ahead – without you.This is your time to vault ahead of your competition to earn rapid and sweepingvisibility, for a fraction of the time and money that was required to excel duringthe “good days.”Your rivals are retreating right now, so what are you going to do about it?