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Semiotic Typography Course Lite Lecture 1

Semiotic Typography Course Lite Lecture 1

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Semiotics & Typography lecture
Semiotics & Typography lecture

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Published by: David Olander Engelby on May 08, 2012
Copyright:Attribution Non-commercial

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07/11/2014

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Typo
1
graphy
Specialized
 
Course
 
in
 
Typographic
 
Visuality
V I S U A L I S A T I O N
     A    r     t    w    o    r      k   :
     J    o    e    y     M    a    r     i    a    n    o     h    t    t    p   :     /     /    w    w    w .    c    a    m    e    r    o    n    m    o     l     l    c    o     l    o    s    s    e    o .    c    o    m     /    a     b    o    u    t
      ‐
    m    e     /
 
Typo
1
graphy
Specialized
 
Course
 
in
 
Typographic
 
Visuality
Introduction 1/2
Topicsfor
 
today’sclass
The
 
serif 
 
 font 
 
and 
 
ways
 
to
 
implement 
 
typographic
 
analysis
 
and 
 
better 
 
typographic
 
design.
Introduction
 
to
 
Typography
 
as
 
communication
Basic
 
anatomy
 
of 
 
the
 
serif 
 
style
 
(the
 
antiqua),variations
 
in
 
italics,
 
display
 
fonts
 
and
 
small
 
caps
The
 
history
 
and
 
the
 
practical
 
issues
 
on
 
the
 
x
height
 
and
 
leading
 
(references
 
to
 
Pedersen
 
and
 
Kidmose):
 
Legibility
 
and
 
redesigns
References
 
to
 
the
 
relevant
 
sources willbegiven
 
throughouttheseslides.
 
At
 
the
 
end
 
of 
 
thisslideshow
 
therewillbea
 
comprehensive list
 
of 
 
the
 
usedsources.
V I S U A L I S A T I O N
Type
 
specimen by
 
William
 
Caslon (1692– 1766).
 
http://en.wikipedia.org/wiki/William_Caslon
 
Typo
1
graphy
Specialized
 
Course
 
in
 
Typographic
 
Visuality
Introduction 2/2
Topicsfor
 
today’sclass
The
 
serif 
 
 font 
 
and 
 
ways
 
to
 
implement 
 
typographic
 
analysis
 
and 
 
better 
 
typographic
 
design.
Analyzing
 
typography
 
and
 
making
 
use
 
of 
 
a
 
typographic
 
strategy
Basic
 
anatomy
 
of 
 
the
 
serif 
 
style
 
(the
 
antiqua),variations
 
in
 
italics,
 
display
 
fonts
 
and
 
small
 
caps
The
 
history
 
and
 
the
 
practical
 
issues
 
on
 
the
 
x
height
 
and
 
leading
 
(references
 
to
 
Pedersen
 
and
 
Kidmose):
 
Legibility
 
and
 
redesigns
Target
 
groups
 
and
 
the
 
visual
 
styles
 
of 
 
fonts(denotation
 
and
 
connotation)
Typographic
 
“grammar”:
 
Micro
,
 
meso
macro
and
 
paratypography(Stöckl 2005)
Presentations—training
 
the
 
academic,
 
practical
 
and
 
strategic
 
skills/vocabulary!
References
 
to
 
the
 
relevant
 
sources willbegiven
 
throughouttheseslides.
 
At
 
the
 
end
 
of 
 
thisslideshow
 
therewillbea
 
comprehensive list
 
of 
 
the
 
usedsources.
V I S U A L I S A T I O N
A
 
small
 
movie
 
on
 
typography
 
with
 
Erik
 
Spiekermann,
 
type
 
designer
 
(Officina and
 
Meta,
 
to
 
mention
 
a
 
few):http://www.youtube.com/watch?v=_lfE3Q4kiSE&feature=related

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