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Estrategias Marketing - Herramientas_Com-_Plan_Mktg

Estrategias Marketing - Herramientas_Com-_Plan_Mktg

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Categories:Types, Business/Law
Published by: Fernando Leiva Sapiains on May 08, 2012
Copyright:Attribution Non-commercial

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10/29/2012

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 MARKETING TRADICIONAL
Semestre 1, 2012Isabel Bezanillaibezanilla@udd.cl
 
Agenda
ESTRATEGIAS DE MARKETING
 –
Advertising
 –
Relaciones Públicas
 –
Promoción de Venta
 –
Marketing Directo
 –
Ventas Personal
HERRAMIENTAS DE COMUNICACIÓN
 –
Publicidad Exterior
 –
Impresos
 –
Electrónicos
 –
Multi-Media
PLAN DE MARKETING
Isabel Bezanilla
 
Estrategias Marketing
Promocion
MarketingDirectoVentaPersonalAdvertisingRelacionesPublicasPromocionde Venta
1. Estrategiasde Marketing
2. Herramientasde comunicación
3. Plan deMarketingIsabel Bezanilla
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