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What is The Current State of the Mobile Market
No one can deny that mobile phones are the thing nowadays. Its technologies go along with theproliferation of the Internet in the recent years. In fact, half of the connections to the internet arefrom phones. This new marketing world consists of terms like smartphones,SEO,mobile sites,
geolocation, and social marketing.Local Mobile SearchSearch used to be strictly done on desktop computer but it's been a while that we have seenmajor changes especially on local search marketing.The local search volume is growing exponentially at 50% every year. In 2009, there are 1 billionlocal searches per month; it increased to 1.5 billion in 2010; 2.3 billion in 2011; and it's expectedto grow by 3.45 billion in 2012.Eighty percent of searchers go online before purchasing in a 10-20 mile radius with almost everylocal search automatically including maps.The number 1 access method for local information is the mobile browser with 20.7 million usersper month. People that use Facebook on their mobile devices are twice as active on Facebook thantheir non-mobile counterparts.More stats indicate 32% of searchers with internet-capable cellphones search for local businessinformation and 60% of smartphone owners search using either their browser or an application.2011 Rugby World Cup - Mobile Digital HitThe 2011 Rugby World Cup is an evidence that a quickly evolving digital landscape is underlinedby fans ready to follow their teams whatever it takes.Number shows that there are official mobile application downloaded more than 3 million times.Over 1.4 million fans connected to the official RWC Facebook page. There were more than 17million video clips viewed on the official RWC 2011 mobile app. The usage on mobile devicesoutstrips usage of rugbyworldcup.com through a
computerRugby World Cup 2011
s comprehensive digital strategy and delivery has been given the thumbsup by fans from around the globe, hungry to immerse themselves in tournament content acrossmultiple platforms.What is the size of the mobile market and where is it going?In a 2011 statistics of Microsoft Tag, of the world's 4 billion mobile phones in use, 1.08 billion aresmartphones and a whopping 3.05 billion are SMS enabled (950 million are not SMS enabled).