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What is the Current State of the Mobile Market

What is the Current State of the Mobile Market

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Published by digitalorganics
No one can deny that mobile phones are the thing nowadays. Its technologies go along with the proliferation of the Internet in the recent years.
No one can deny that mobile phones are the thing nowadays. Its technologies go along with the proliferation of the Internet in the recent years.

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Published by: digitalorganics on May 08, 2012
Copyright:Attribution Non-commercial

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04/15/2014

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Digital Organics
:Web Design Sunshine Coast- 1/102 Howard Street, Nambour, QLD 4560
T
617 5476 3800,SEO Sunshine Coast
 
What is The Current State of the Mobile Market
No one can deny that mobile phones are the thing nowadays. Its technologies go along with theproliferation of the Internet in the recent years. In fact, half of the connections to the internet arefrom phones. This new marketing world consists of terms like smartphones,SEO,mobile sites, geolocation, and social marketing.Local Mobile SearchSearch used to be strictly done on desktop computer but it's been a while that we have seenmajor changes especially on local search marketing.The local search volume is growing exponentially at 50% every year. In 2009, there are 1 billionlocal searches per month; it increased to 1.5 billion in 2010; 2.3 billion in 2011; and it's expectedto grow by 3.45 billion in 2012.Eighty percent of searchers go online before purchasing in a 10-20 mile radius with almost everylocal search automatically including maps.The number 1 access method for local information is the mobile browser with 20.7 million usersper month. People that use Facebook on their mobile devices are twice as active on Facebook thantheir non-mobile counterparts.More stats indicate 32% of searchers with internet-capable cellphones search for local businessinformation and 60% of smartphone owners search using either their browser or an application.2011 Rugby World Cup - Mobile Digital HitThe 2011 Rugby World Cup is an evidence that a quickly evolving digital landscape is underlinedby fans ready to follow their teams whatever it takes.Number shows that there are official mobile application downloaded more than 3 million times.Over 1.4 million fans connected to the official RWC Facebook page. There were more than 17million video clips viewed on the official RWC 2011 mobile app. The usage on mobile devicesoutstrips usage of rugbyworldcup.com through a
 „
traditional
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computerRugby World Cup 2011
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s comprehensive digital strategy and delivery has been given the thumbsup by fans from around the globe, hungry to immerse themselves in tournament content acrossmultiple platforms.What is the size of the mobile market and where is it going?In a 2011 statistics of Microsoft Tag, of the world's 4 billion mobile phones in use, 1.08 billion aresmartphones and a whopping 3.05 billion are SMS enabled (950 million are not SMS enabled).
 
 
Digital Organics
:Web Design Sunshine Coast- 1/102 Howard Street, Nambour, QLD 4560
T
617 5476 3800,SEO Sunshine Coast
 
By 2014, mobile internet should take over desktop internet usage. One half of all local searchesare performed in mobile devices. While 86% of mobile internet users are using their devices whilewatching TV.Some of the mobile marketing statictics: *Over 1/3 of Facebook's 600 million+ user base uses Facebook Mobile.*Twitter has 165 million users (and counting), 50% of them use Mobile.*200 million+ Youtube views occur on mobile devices per day.*30% os Smartphone owners accessed social networks via mobile browser*Women aged 35-54 are the most active groups in mobile socializationEven young people between the ages of 18 and 24 are more connected to their mobile devicesnowadays. This is according to a study by mobile interaction and payment agency mBlox, whichcommissioned a December study of more than 4,000 young mobile users in the United States andUnited Kingdom.With 2012 largely being seen as the advent of mobile commerce, this research helps validate thehuge revenue potentials for brands and an appetite by consumers for mobile marketing.The key takeaways:Nine in 10 young adults 18-24 spend between one and five hours on their mobile devices daily.Nearly one in 10, meanwhile, are on their gadgets between five and ten hours each day.Brands need to be careful about how they target those mobile users and how much knowledgethey reveal about them.While 30% of survey respondents said they want offers to be located nearby, two-thirds said theydon
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t want brands knowing their whereabouts.Just under a third would actually like for brands to send them promotions via smarthphone andtablet, but more than half say that it
‟ 
s
 “
extremely important
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to be able to opt out of such come-ons. Another excellent source, Factbrowser, published some of the juiciest facts surrounding mobilemarket usage and the mobile ecosystem.Here are some mobile facts and financially mind-blowing statistics projected to happen in thecoming years:

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