promoting social enterprise through public policy
-Raised over $9 million or Literacy including-$5.1 million or over 80literacy and educationnonprots-$3.9 million or librariesnationwide-Directly sent more than 4 millionbooks to Books or Arica, theNational Center or Family Literacy,and Feed the Children
-No specic contribution data isavailable online.
publishedan article, “Te New Scrooge: Arethere lemonade stands that devotemore to charity than Amazon.com?”
-Amazon’s 2009 SEC lings andannual reports contain no mentiono corporate philanthropy.
Environment-Re-used or recycled over 60 millionpounds o books-Reclaimed more than 720,000pounds o metal shelving romlibraries across the U.S.-19,000 tons o carbon ofset onBetterWorldBooks.com shipping
-Amazon products ship in boxesmade o 43 percent recycledcardboard-Four out o 11 buildings atcorporate headquarters are LEEDcertied-Amazon is a world leader inselling used goods
Price Comparisons(Total cost withshipping)
op 10 BestsellingBooks o theDecade
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$64.14NY imes op10 Paperback Bestsellers (Fiction) April 2011
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$96.60NY imes op10 Paperback Bestsellers (Non-Fiction) April 2011
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$106.25op 10 extbooksin Sales Volume,Fall 2010$525.31Books within $1 o Amazon: 1/10
Textbooks cheaper than Amazon:3/10$479.09 (save $46.22)
NY imes op10 Children’s’Bestsellers, April2011$129.44Books within $1 o Amazon: 3/10
Books cheaper than Amazon: 4/10$120.68 (save $8.66)
Better World Books demonstrates how a mission-oriented business model can changethe competitive dynamic in a market. A company that donates eight percent o itsprofts to literacy programs is able to compete with the prices o the largest onlineretailer in the world.
Better World Books is not alone. Te company exists be-cause market orces are calling or new business models that inuse