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Trendrr.tv April White Paper

Trendrr.tv April White Paper

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Published by: davidhotrendrr on May 09, 2012
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11/06/2012

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April 2012 White Paper
The Standard in #SocialTV 
 © 2012 Wiredset LLC. All rights reserved.
 
The April White Paper is part of a monthly release of Trendrr.TV Social TV dataaddressing the problem of valuing media, understanding marketing andadvertising effectiveness as well as production resonance through social data.Trendrr.TV tracks social activity from Twitter, Facebook and multiple secondscreen services for all television networks and shows. There were over fourthousand telecasts in April and Trendrr.TV captured the social data around all of them.In this month's report we take a look at the most social television networks oncable and broadcast, which shows were discussed most and what services wereused to generate conversation. Trendrr.TV also takes a deeper dive into socialactivity by genre and how men and women flock to different categories.In a first of it's kind report, this month's special analysis focuses on year overyear Social TV data, comparing social activity during primetime broadcast fromApril of last year to April of this year.
Contents
pg.3 .........
April Social TV Network Rankings
pg.4 .........
April: Cable & Broadcast
pg.5 .........
April Social Genres
pg.6 .........
Special Analysis: Broadcast Primetime Year over Year
pg.7 .........
Contact
 
April Social TV Network Rankings
0%10%20%A&EABC FamilyAMCBETBravoCartoon NetworkCNNComedy CentralDiscoveryE!Food NetworkFOX NewsFXG4HBOHistoryLifetimeMSNBCMTV
National…
NickelodeonOxygenShowtimeSyfyTBSTeenNickTLCTNTtruTVUSAVH1CNBCESPNESPN2Animal PlanetTV LandMnetDisneyWeather ChannelMTV2OWNHGTVBBC AmericaGSNAdult Swim
Top Cable Networks
April Social Share*0.00%5.00%10.00%15.00%20.00%25.00%30.00%ABCCBSCWFOXNBC
Social TV Share: BroadcastNetworks
April Social Share*
Of the top 5 broadcast networks,
FOX
had the highestincrease in broadcast social share, up 10 percentagepoints from March, followed by
ABC
(+4),
NBC
(+3),and
CW
(+1). The only network to decrease in socialshare was
CBS
(-18), due to the completion of the
NCAA Tournament
.
FOX
was the top social broadcast network for themonth of April with
28%
broadcast social share, fueledby
American Idol
,
The Simpsons
, and
Glee
.
NBC
camein second with
21%
broadcast social share, followed by
ABC
with
19%
broadcast share,
CBS
with
18%
 broadcast share, and
CW
with
10%
broadcast share.The chart on the left displays some of the top socialtelevision networks.
ESPN
narrowly topped
Nickelodeon
as the top social cable network for themonth of April with
13%
cable social share. Socialactivity for the network was helped along by
NBAPlayoff 
games. Nickelodeon, fueled by
iCarly
and
SpongeBob
 
Squarepants,
finished second with
12%
 social share.
MTV
came in second
 
with
11%
cablesocial share, followed by
TNT
(
8%
),
HBO
(
7%
), and
USA
(
7%
).
* Share of Voice is the percentage of the total broadcast orcable activity, including Twitter conversation, public Facebookposts, Facebook likes, Miso and GetGlue check-ins, that isattributed to a particular network or show for a specifiedmonthly time period.
 © 2012 Wiredset LLC. All rights reserved.
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