Being a creative entrepreneur brings with it many challenges as well as rewards and there are manyissues to be tackled in setting up, consolidating and growing a business in the creative sector.Business Link are here to help you make your creative enterprise even more successful.
“To me, business isn’t about wearing suits or pleasing stockholders.It’s about being true to yourself, your ideas and focusing on the essentials.”
Sir Richard Branson
Virgin Group of Companies
Our dedicated team will help you to plan, establish, consolidate andgrow your creative business. Our people have been recruited accordingto their professional expertise and their suitability to the creativesector. This means that when they are working with your creativebusiness, they understand the particular perspectives of creativeentrepreneurs. We will help you nd the specialist expertise you needfrom our list of registered suppliers.Business Link offers various free services at the early stages ofyour creative enterprise, to help you to assess the feasibility of yourbusiness idea and to ensure that your enterprise is launched in thebest possible circumstances.Our network of specialist business advisers can help you at each stageas your business grows.The West Midlands Suppliers Database is a unique database of qualityassured suppliers in the public and private sectors, offering a range ofgoods and services relevant to the needs of your business.Business Link and partner agencies organise a range of networkingevents, to help you to develop your business by making the rightcontacts at the right time.Business Link can also help you with learning and training planstailored to the needs of your enterprise.
For more information see
0845 113 1234
As a creative person in business, you have your own unique creativity,your ambition about what you want your enterprise to become, andyour own ideas about what ‘success’ means to you.
Creative entrepreneurs blend creativity with smart business thinkingand that is what this guide will help you to do, by providing informationand examples which are relevant to your situation as a creative personin business.The creative sector accounts for 7.3% of the UK economy and isgrowing at twice the rate of the economy as a whole. Creativity is atthe heart of the economy, not at the fringes, and your contribution asa creative entrepreneur plays a part in the UK’s future as the ‘world’screative hub’.Business Link is committed to supporting the creative industries inthe West Midlands and to helping you achieve the success you areaiming for. This guide has been written especially for creative people inbusiness and the content is tailored to the specic needs of enterprisesin the creative, cultural and digital sector.This guide highlights issues you will face and provides insights andinformation which will help you to deal with them successfully.We can give you information on starting and developing your enterprisein the creative sector, providing information for your business deliveredthrough our website, publications, bulletins and other media.
Introduction – Business Link Services 1Contents 2Overview of the West Midlands Creative Industries Sector 3Case Study – 383 Project 5Developing Your Creative Business – introduction 7Strategic Planning 8Understanding your Customers 12Case Study – Stan’s Cafe 16Proting from your Ideas 17Case Study – Gas Street Works 22Organisational Structures 23People and Skills 26Promoting your Products / Services 29Case Study – Capsule 34Financial Management 35Legal and other issues 39Support for your Business 43Contact us – Business Link – Easy Ways to Get in Touch 47
Cover images, left to right - Beestung Lips, Supersonic, MetalSymposium, Boredoms, SuperSonic, Pram Sonar, Evil, Chrome Hoof,Pram Sonar, SuperSonic.