Presented By: Digvijay Singh(10804174) Ashok Singh(10808330)

Demand for Business Intelligence (BI) applications continues to grow even at a time when demand for most information technology (IT) products is soft. Business intelligence (BI) mainly refers to computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes.

Common functions of business intelligence technologies are reporting, online analytical processing, analytics,data mining, process mining, complex event processing, business performance management benchmarking, text mining and predictive analytics.

A hotel franchise uses BI analytical applications to compile statistics on average occupancy and average room rate to determine revenue generated per room. It also gathers statistics on market share and data from customer surveys from each hotel to determine its competitive position in various markets. Such trends can be analyzed year by year, month by month and day by day, giving the corporation a picture of how each individual hotel is faring. A bank bridges a legacy database with departmental databases, giving branch managers and other users access to BI applications to determine who the most profitable customers are or which customers they should try to cross-sell new products to. The use of these tools frees information technology staff from the task of generating analytical reports for the departments and it gives department personnel autonomous access to a richer data source.

In 1989 Howard Dresner a Research Fellow at Gartner Group popularized "BI" as an umbrella term to describe a set of concepts and methods to improve business decisionmaking by using fact-based support systems

Data Sourcing Data Analysis Situation Awareness Risk Analysis Decision Support

Spreadsheets Reporting and querying software: tools that extract, sort, summarize, and present selected data OLAP: Online analytical processing Digital dashboards Data mining Data warehousing Decision engineering Process mining Business performance management Local information systems

changing trends in market share changes in customer behavior and spending patterns customers' preferences company capabilities market conditions

BI can be used to help analysts and managers determine which adjustments are most likely to respond to changing trends. BI systems can help companies develop a more consistent, data-based decision making process for business decisions, which can produce better results than making business decisions by "guesswork."

BI applications can enhance communication among departments, coordinate activities, and enable companies to respond more quickly to changes (e.g., in financial conditions, customer preferences, supply chain operations, etc.). When a BI system is well-designed and properly integrated into a company's processes and decision-making process, it may be able to improve a company's performance.

Measurement Analytics Reporting/enterprise reporting Collaboration/collaboration platform Knowledge management

BI applications are used to store and analyze data Other BI applications are used to analyze or manage the "human" side of businesses,

Sales

Identify Problem w/ Revenue

3

Problem with Invoice & Backlog

4 6

1 0

Execute Multichannel Sales Campaign

Supply Chain

Locate Substitute Product

5

Source Additional Parts

Identify Overstocked Laptops

Finance

Verify Supplier Payable Status

7

Marketing

Create Campaign for Overstock

8

Contact Center
9

Ensure Campaign Readiness

1 1

Monitor Contact Center Performance

Workforce

Address Agent Retention issue

16

BI users are beginning to demand [Real time BI] or near real time analysis relating to their business, particularly in front line operations. They will come to expect up to date and fresh information in the same fashion as they monitor stock quotes online. Monthly and even weekly analysis will not suffice