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The Experiment - Fall 2012 Catalog

The Experiment - Fall 2012 Catalog

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Published by The Experiment
The Experiment's Fall 2012 Catalog
The Experiment's Fall 2012 Catalog

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Categories:Types, Brochures
Published by: The Experiment on May 10, 2012
Copyright:Attribution Non-commercial

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11/27/2013

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all
2012
The Experimet
 
Spring 2012Spring 2012
 
new releaSeS 111recently publiShed 12upcoming titleS 1315bacKliStScience & nature 16home & garden 17Food & drinK 1821Vegetarian, reFerence 19Vegan2021plant-baSed 21parenting 2223wellneSS, reFerence24SelF-help 2526memoir, adVice 26ordering inFormation 2728contact uS 28indeX 29
 www.theexperimentpublishing.com
conTEnTs
 
Veanssmo A to Z
 A Comprehensive Guide toidentifyinG And AvoidinGinGredients of AnimAl oriGinin everydAy produCts
Reuben Proctor an Lars Thomsen
 A eetial ew reure fr everyewh wat t redue their “aimalftprit”—here are 2,500 detailed A-t-Z etrie  igrediet derivedfrm aimal, i fd ad utlether everyday prdut
Veganissimo
—it is a new word to describe someone who is veganto the highest possible standard. For the aspiring veganissimo, therequirements go far beyond food: Animal-derived ingredients arealso used in dietary supplements, pharmaceuticals, beer and wine,cosmetics, household cleaning products, clothing, footwear, sportinggoods, art supplies, electronics, and more. But without a definitivereference, it’s hard to know what exactly is in most of the foods andother items we use and consume on a daily basis.Now, that reference is here:
Veganissimo A to Z 
identifies morethan 2,500 animal, mineral, chemical, and plant-based ingredients;describes their production, uses, and alternative names; and helpsreaders interpret label claims and seek more information. Color-coded icons and extensive cross-references make this a user-friendlyhandbook for everyone who wants to know whether a particular ingredient is (or may be) animal derived and what (if any) plant-basedsubstitutes exist.
Vegan since 2000,
REUBEN PROCTOR
has workedwith vegan companies and animal rights organizationssince 2004.
LARS THOMSEN
is a pioneering animalrights activist and vegan advocate. He has been vegansince 1990. They have been researching this book for thepast four years.
as v:
8-copy counter display
(
$127.60 U.S.
| 978-1-61519-071-3 | No. 779071;
$151.60 Can.
| 978-1-61519-072-0 | No. 779072)
JANUARy 2013
Health & Fitness (HEA034000)
TRAdE PAPERBACk ORigiNAL
Rounded corners | 5
B/e
x 6
H/i
| 304 pages3-color interior with icons throughout
$15.95 U.S.
| $18.95 Can. | USCO*978-1-61519-068-3 | No. 779068 (U.S.)978-1-61519-069-0 | No. 779069 (Can.)Ebook
·
978-1-61519-166-6 (U.S.)978-1-61519-167-3 (Can.)
 An intensively researched A-to-Zguide to animal ingredients andtheir sources, production, and uses
Separate U.S. and Canadian editionsaddress different regulatoryenvironments
 New York Times 
bestseller
 Forks Over Knives 
(page 21) points toever-growing interest in plant-based eating and living
National print and onlineadvertising in
VegNews 
and
Vegetarian Times 
Excerpts and giveaways in veganpublications and blogs
Social media advertising, includingFacebook
National feature attention and radiocampaign
new releaSeS | january
1
Vss-a-Z

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