Audience and Institutions Film You need to know what the exam board specification for this exam

m is (Exam Board Wording) and you need to understand what each of the seven areas you are asked to focus on requires you to do (see Translation). You could be asked a question on one of the first six areas. Candidates should be familiar with: Exam Board Wording 1. The issues raised by media ownership in contemporary media practice. Content to include
Research independent and mainstream production companies as case studies, use Working Title (owned by Universal) and Warp Film compare the types of films that these companies make and how they make sure they reach their target audience. Look into the subsidiaries of particular conglomerates and how, as a result of this cross-media convergence, they are able to work together in the production, distribution and exhibition stages to ensure a film reaches its target audience. Securing the success of a film- Conglomerates with subsidiaries making links. E.g. Universal Pictures and Universal Music. Making synergetic products for ancillary sales. Make links outside of conglomerate. Independent films struggle to make these links. Digital screen network- no need for film reels- benefits that it brings to production company and cinema. 3D and CGI help attracting audiences. Online marketing strategies through social media. Making production and editing easier. More advanced technology. Independent film makers cant afford it. Art houses cant afford advanced technology. Software on Mac computers enables high quality editing. Hardware includes digital cameras. Software is an issue as illegal downloads become apparent. Easier access- on the go. Target a wider audience. Film industry expanding to keep up. Technologies coming together. Web 2.0. CGI technology. Digital distribution. Digital cinema projection.

Terms to use
Independent Major production company Conglomerate Subsidiary Funding

2. The importance of cross media convergence and synergy in production, distribution and marketing. 3. The technologies that have been produced in recent years at the levels of production, distribution, marketing and exchange. 4. The significance of the proliferation of hardware and content for institutions and audiences. 5. The importance of technological convergence for institutions and audiences.

Synergetic links Cross-media convergence

CGI 3D Digital cameras iMax cinemas Digital distribution Piracy

iPhone Computer iPad

6. The issues raised in the targeting of national and local audiences (specifically British) by international or global institutions 7. The ways in which the candidates own experience of media consumption illustrate wider patterns and trends in audience behaviour.

How institutions get their product to the intended audience. Marketing strategies used. Advertising, social media, billboards, viral marketing. Distribution- cinemas, home video, video on demand, straight to DVD. Online options instead of cinema- Legal and illegal viewing. Talk about the effects on the cinema and piracy. Decrease in films produced, production companies go bankrupt. Look at graphs and trends on BFI website. Cinema attendance, downloading films, statistics.

Social media British Hollywood Blanket marketing Niche/mass marketing