BY TOBY LEWIS
THE PRESS TRIBUNE
Roseville’s downtown merchants welcome theannual Downtown Tuesday Nights, citing that theevent is good for business.From May through July, Vernon Street in downtownRoseville is overrun with thousands of community members and visitors who come every Tuesday nightto take part in the street fair.The event features livemusic, a certified farm-ers market, classic carshow, arts and crafts,beer and margaritas, avariety of food vendorsand more.Scott Alvord, presi-dent of the DowntownRoseville Merchants Association, says theevent is a “huge oppor-tunity” for exposure fordowntown merchants.“I think it showcasesthe businesses and what we have to offer,” Alvordsaid. “And it also shows alot of our culture. There’s a lot of culture in that event,because of the variety of things that are there like thecar show and the bands.”Jo Anne Funk, owner of Nice Twice Consignment
BY SENA CHRISTIAN
THE PRESS TRIBUNE
On certain eveningsfrom May through July,downtown Rosevilletransforms into a fun andfestive outdoor party forDowntown Tuesday Nights. A visitor likely won’teven realize that during the daytime, major con-struction will be taking place on some of thosesame streets, as the city of Roseville builds its new Town Square. This publicgathering space will fea-ture a water fountain andstage for theatrical andmusical acts.Construction of theTown Square is scheduledto begin by early June andbe complete by spring 2013, said the city’s Devel-opmental Analyst Bill Aiken.“We’re doing everything we can to minimizeimpacts to downtown,” Aiken said.The city made sure itsselected contractoragreed to accommodatethe popular annual eventby shutting down con-struction work by 3 p.m.on Tuesdays, so workers will be gone before thefestivities even begin.The Town Square willbe located in the currentparking lot for Civic Cen-ter. Aiken said its con-struction will producesome traffic detours, butthere will “always beoptions for getting through downtown.”He said the city has
PHOTO BY PHILIP WOOD
Emily Allison, 6, of Rocklin, sits back as Jennifer Branaugh, of the Magic Familyof Clowns, paints a rainbow on her face at Downtown Tuesday Nights on Ver-non Street May 1.
Building of TownSquare won’t interfere with weekly event
• SEE CONSTRUCTION
PAGE 2
PHOTO BY PHILIP WOOD
Larry Bergeron, left, and his wife, Pat, enjoy anevening meal outside at the Vernon Street Grill &Deli during the Downtown Tuesday Nights May 1.Downtown business owners say the event helpsdrive traffic into their stores and restaurants.
Downtown Tuesday Nights are great forRoseville businesses
• SEE BUSINESS
PAGE 2
Fun continues during constructionat Downtown Tuesday Nights
DOWNTOWN TUESDAY NIGHTS
When:
5-9 p.m. everyTuesday, May 1-July 31
Where:
Vernon Street inDowntown Roseville. Parkingavailable on Atlantic andLincoln streets, park-ing structure (accessfrom Oak Street).
Cost:
Free
Info:
www.downtowntuesdaynights.com
“I think itshowcases thebusinesses andwhat we have tooffer. And it alsoshows a lot of ourculture. “
Scott Alvord, president,Downtown RosevilleMerchants Association
Tues-Sat 7:00am to 5:30pm
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SUPPLEMENT TO THE PRESS TRIBUNE •
Wednesday, May 16, 2012
on Vernon Street, says theevent attracts new cus-tomers for her that didn’teven know her businessexisted.“It’s a really good timefor me,” Funk said. “I’d say at least 25 percent of thepeople that show updidn’t even know thatdowntown Rosevilleexists.” Alvord said that many businesses often experi-ence residual business asa result of the street fair.“Not everybody wantsto carry products out thedoor and carry them asthey are walking around,”he said. “But they willcome back.”
Toby Lewis can be reached attobyl@goldcountrymedia.com.Follow him @TobyLewis_RsvPT.
been working with localbusiness owners toensure they’re on boardand that customers canstill easily access theirshops and restaurants.John Javidan, of Johnny 5 Productions, organizesDowntown Tuesday Nights.“I’m not too concernedabout the construction,”Javidan said. “The city hasdone a really good jobmaking sure the contrac-tor has to accommodateus. … And the end result will be better for usbecause when the city isdone putting in its niceplaza downtown, we’regoing to use it next yearfor Downtown Tuesday Nights. So I’m willing tosuffer for a year.”The completion of theTown Square is part of thecity’s Downtown SpecificPlan, approved in 2009,that calls for the revital-ization of downtown andOld Town.“This is a step towardthat vision,” Aiken said.
Sena Christian can be reached atsenac@goldcountrymedia.com.Follow her on Twitter atSenaC_RsvPT.
continued from front page
CONSTRUCTION:
Once complete, Town Square will be site for Downtown Tuesday Nights
continued from front page
BUSINESS:
Event is a ‘huge opportunity’for exposure for downtown merchants
PHILIP WOOD • THE PRESS TRIBUNE
Kitty Coca, 2, of Roseville takes a pony ride atDowntown Tuesday Nights.
COURTESY
People pour into Vernon Street every Tuesday during Downtown TuesdayNights. Patrons shouldn’t notice any changes to the event, even as major con-struction takes place on Roseville’s new Town Square.
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